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CANNES, France—A German startup that sells organic tampons is taking home the Grand Prix in PR at this year’s Cannes Lions.
The Female Company made a splash earlier this year when it started selling The Tampon Book, an actual book that also doubles as packaging for its products. The reason? Books are only taxed at 7% in the country, while feminine hygiene essentials are subject to the luxury tax of 19%.
Without breaking the law, the company wanted to find a way to sell its organic tampons at a lower tax rate while drawing attention to the absurdity of menstrual products being classified at “luxury goods.”
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