In what is a tumultuous time for the ad-tech sector, brands seem to be doubling down on the use of such technology—whether through acquisitions or calls to shed a light on this historically murky sector of the business.
Here are some of the top headlines of the last seven days that made the sector hum.
Walmart buys into ad tech
Be it a mission-critical objective or simply a box-ticking exercise to keep the C-suite happy, legacy brands are buying into ad tech at an unprecedented rate with Walmart
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