Four agencies are preparing for final presentations in a review of creative duties on AT&T’s YellowPages.com, sources said.
Sources identified the shops as MDC Partners’ Crispin Porter + Bogusky in Miami, and independents Mother in New York, Butler, Shine, Stern & Partners in Sausalito, Calif., and Venables Bell & Partners in San Francisco.
Client executives briefed the shops today. Work sessions also are planned before the agencies make final pitches in April, according to sources.
Past major media spending on the brand has hovered around $20 million annually, though the total dipped below $1 million in the first 11 months of 2009, according to Nielsen.
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