Six Asked to AST — Computer Co. May Launch Stores
Brand Marketing
Six agencies believed to include incumbent Team One Advertising/El Segundo, Calif., Bozell/Salvati Montgomery Sakoda, Costa Mesa, Calif., and L.A. shops Lord, Dentsu & Partners, DMB&B and Grey Advertising are competing [...]
Shakeup in the Status Quo, Coast-to-Coast
Brand Marketing
General Motors Corp., AT&T, Burger King, Oldsmobile, Sears – some of the biggest clients in the country went shopping in 1993. In December alone, incumbent agencies found themselves defending nearly [...]
ACCOUNT ACQUISITIONS <br clear="none"/><br clear="none"/><br clear="none"/><br clear="none"/>SEATTLE
Brand Marketing
Hinton and Steel was appointed to handle advertising for Freeman Welwood, a discount stockbroker with offices in Seattle, Tacoma and Spokane, Wash.; Portland, Ore.; and Honolulu.Stewart Title Co. of Washington [...]
How IBM Changed The Playing Field
Brand Marketing
Goodby, Berlin & Silverstein didn’t win the IBM PC Co. account. Merkley Newman Harty did. But the way GBS/S.F. co-principal Jeffrey Goodby sees it, that was almost as good. ‘What [...]
Best Dramatic Series: Saatchi Meets Savoy
Brand Marketing
The best drama award goes to Savoy Pictures and Saatchi & Saatchi. The Torrance, Calif., agency got its first big break in movie advertising, winning the business in a six-month [...]
MONKEYING AROUND WITH KING KONG
Brand Marketing
Never mind the sheer size and fearsome features that enabled King Kong to terrorize New York. The Energizer Bunny makes a monkey out of the gorilla in a spot from [...]