J.l. Sulliva


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    ‘Register’ Edits Short List To Four Orange County Shops

    Brand Marketing

    SANTA ANA, CALIF. – The review for The Orange County Register’s estimated $2 -million account narrowed last week to a pair of Los Angeles shops and two contenders from the […]

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    Six Asked to AST — Computer Co. May Launch Stores

    Brand Marketing

    Six agencies believed to include incumbent Team One Advertising/El Segundo, Calif., Bozell/Salvati Montgomery Sakoda, Costa Mesa, Calif., and L.A. shops Lord, Dentsu & Partners, DMB&B and Grey Advertising are competing […]

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    Interactive Infomercial on Horizon From Nissan and Chiat/Day

    Brand Marketing

    VENICE, CALIF. – Chiat/Day and Nissan Motor Corp. are tuning up for a drive down the information superhighway with plans to air an interactive infomercial next year.The automaker has signed […]

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    Vons Pavilions To Check Out of Saatchi for DDB

    Brand Marketing

    ARCADIA, CALIF. – Vons Pavilions’ $5-million account will soon leave Saatchi & Saatchi/Pacific in Torrance, Calif., for DDB Needham L.A.‘We are hoping to end the relationship with Saatchi & Saatchi […]

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    Edler Exits: Hochberg Named Successor at FCB

    Brand Marketing

    Rich Edler resigned his post as evp/gm at Foote, Cone & Belding/L.A. last week, capping more than a year of management changes and new business frustration at the shop. Stepping […]

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    Saatchi & Saatchi Lays Off 8 Staffers

    Brand Marketing

    TORRANCE, CALIF. – Saatchi & Saatchi/Pacific laid off eight of its 278 employees to offset a lighter commercial production schedule from Toyota Motor Co. and the downturn in the business […]

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    Will Style Sell Celica? — Saatchi Takes New Routes for Toyota Celica, Other Models in ’94 Campaign

    Brand Marketing

    TORRANCE, CALIF. – Saatchi & Saatchi/Pacific rolls out a new campaign for Toyota Motor Co.’s Celica this week – an attempt to reposition the car based on its styling, calling […]

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    4 Calif. Agencies Vie for Mitsubishi Collateral Ads

    Brand Marketing

    CYPRESS, CALIF. – Incumbents Grey Advertising/Huntington Beach and The Designery in Long Beach are among four California shops being considered by Mitsubishi Motor Sales of America for a consolidation of […]

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    ‘Orange County Register’ Starts Review for New Shop

    Brand Marketing

    SANTA ANA, CALIF. – The Orange County Register is about to launch a review in hopes of bolstering its arsenal in the circulation battle with the Los Angeles Times.The Register […]

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    Rubin Postaer Breaks From Tradition, Promotes Honda Accord as a Value Buy

    Brand Marketing

    LOS ANGELES – Rubin Postaer & Associates pulls out some fancy driving moves this week, introducing the 1994 Accord from American Honda Motor Co. with an estimated $24 million in […]