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Six agencies believed to include incumbent Team One Advertising/El Segundo, Calif., Bozell/Salvati Montgomery Sakoda, Costa Mesa, Calif., and L.A. shops Lord, Dentsu & Partners, DMB&B and Grey Advertising are competing for an estimated $10-15 million AST Research Inc. account. Sources said the Irvine, Calif.-based client is the same company behind the mystery questionnaire that went out to some 25 agencies in recent weeks.
Review consultant Mike Agate, of Select Resources in West Hollywood, Calif., declined to confirm AST as the client.
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