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VENICE, CALIF. – Chiat/Day and Nissan Motor Corp. are tuning up for a drive down the information superhighway with plans to air an interactive infomercial next year.
The automaker has signed a letter of intent to purchase a half-hour slot on the Full Service Network, a Time Warner Inc. limited partnership venture set to debut in April in Orlando, Fla.
‘When you have a new technology that emerges, you have to find out what it is and what it can do for you,’ said Nissan director of marketing and communications Brad Bradshaw.
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