Rubin Postaer Breaks From Tradition, Promotes Honda Accord as a Value Buy

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LOS ANGELES – Rubin Postaer & Associates pulls out some fancy driving moves this week, introducing the 1994 Accord from American Honda Motor Co. with an estimated $24 million in spending between now and December.
Abandoning past campaigns’ smugness, the shop broke tradition and launched the campaign with a value-for-the-money mantra that focuses on its price – unchanged despite the increases in the Japanese yen.

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