Shakeup in the Status Quo, Coast-to-Coast

General Motors Corp., AT&T, Burger King, Oldsmobile, Sears – some of the biggest clients in the country went shopping in 1993. In December alone, incumbent agencies found themselves defending nearly $1 billion in domestic billings . . . Mega-bucks too went up for grabs as big clients went looking for media deals. BBDO managed to control some $400 million in Chrysler media buying with PentaCom; and Interpublic gained control of about $1 billion in General Motors Corp. media billings and BBDO/Los Angeles snared $75 million in consolidated Sega of America billings . . . Meanwhile, spinoffs to appease big clients kept coming. In N.Y., Berlin Wright Cameron was formed from DDB Needham for Volkswagen and L2 was carved from Lintas in an attempt to save IBM.
Copyright Adweek L.P. (1993)