A Dec. 13 story on the Honda Dealers’ Association of Southern California’s should have said that if the Dealers’ pending action to keep its advertising separate is successful, it could bail out Robert Elen & Associates, the L.A. shop that has handled the business. In that same story, a quote regarding the share of market for Honda dealers around the country did not reflect the situation in New York. According to Korey, Kay & Partners/N.Y., Honda’s share of the New York market grew from 6.2% to 12.2% during the time the agency handled the business . . . A Dec. 13 story on the merger of Bozell/L.A. and Salvati Montgomery Sakoda/Costa Mesa, Calif. incorrectly identified the new entity. The agency is now Bozell/Salvati Montgomery Sakoda.
Copyright Adweek L.P. (1993)