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Topic: YouGov Brand Index

Snapchat Is Suddenly Attracting a Lot More Millennial Women Than Men

Reversing an earlier trend

Women love Instagram, Pinterest and Facebook, as we've learned in recent weeks. And now, at least when it comes to Gen Y, they're using Snapchat a lot more than their male…

Infographic: Which Allergy Meds Are Winning the Battle for Hearts, Minds and Noses?

Benadryl's the most favored of the bunch

Spring is here, and for store-bought allergy medications, now is the time to get noticed. Market research firm YouGov asked 4,500 U.S. adults each weekday, from January through mid-March, their feelings…

Who Are the Year's Best-Loved Brands? Hint: Half Are Probably Younger Than You

Digital is dominating in the battle for hearts and minds

Conventional wisdom holds that it takes decades of hard work for a company to become the most respected in its field. Maybe that’s still true, but consider this: half of…

Half of 2015's Best-Perceived Brands Predate the Web

Amazon rules, but traditional companies still thrive

Americans might spend a third of their time on social media, and 78 percent of us might regularly shop online, but when it comes to the brands we most trust…

Today's Dads Call Band-Aid Their No. 1 Best-Perceived Brand

In survey, J&J stalwart beats Craftsman, Home Depot, Lowe's

As Father's Day approaches, what brand do dads think of most highly? Turns out it's Band-Aid. A survey released this week asked American fathers which brands they hold in highest regard,…

With Super Bowl XLIX Just Days Away, NFL Brand Perception is Down by Half

Following a year of controversy

With just two weeks to Super Bowl XLIX, the National Football League is still reeling from a string of domestic abuse controversies last fall: Consumer perception of the brand is…

Here Are the 10 Brands Moms Like Most Right Now

Looking for a last-minute Mother's Day gift?

Dove’s acclaimed Real Beauty campaign seems to be paying off the for brand, as the company had the most positive perception among moms last month, according to a new study…

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