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Topic: Xerox

SicolaMartin Is Now Y&R Austin Rebranding comes years after Young & Rubicam bought the b-to-b player

A dozen years after an acquisition brought Young & Rubicam and SicolaMartin together, the smaller business-to-business specialist is taking the bigger shop’s name. SicolaMartin, a 45-person shop in Austin, Texas, whose…

July 31, 2013, 1:16 PM EDT

LinkedIn Unveils Sponsored Updates for Desktop and Mobile Professional social net keeps building ad business

LinkedIn today debuted a sponsored updates offering that it started testing in January, continuing a steady monetization march of its 225-million-users-strong business professionals social net. Companies and other organizations with LinkedIn…

July 23, 2013, 11:56 AM EDT

George Lois Gets CLIO Lifetime Achievement Award Brash ad legend reflects on an epic career

George Lois can add one more line to his long list of honors—the 2013 CLIO Lifetime Achievement Award.  "When you get an award, they're all exciting as hell, and CLIO is…

February 19, 2013, 6:00 AM EST

Inside IBM's U.S. Open Digital Expo Heineken and Xerox also serve Twitter winners

During a rain-soaked evening this week in Flushing Meadows, Queens, N.Y., middle school kids took shelter while playing with IBM’s billboard-sized “Game Changer Interactive Wall” touch screen, which was found…

September 6, 2012, 12:21 PM EDT

Agencies Open Brand Doors to Tech Startups Sable launches Spark Plug in attempt to embrace innovation in the digital space

What’s an Israeli rock star doing at Young & Rubicam New York? Well, Yoni Bloch also runs Interlude, a startup that makes Web videos interactive. Interlude is one of seven startups…

May 1, 2012, 6:16 AM EDT

Ad of the Day: Xerox Brand shows how it innovates to simplify data streams—and the world

Once upon a time, photocopying a piece of paper was a big deal. But in 2012, the list of things we can accomplish with technology has become limitless, and in…

April 26, 2012, 2:26 PM EDT

Xerox Sifts Through Your Email App makes your brain its business

Xerox, continuing its push to shed an outdated image as a copier company, is detouring into the headshrinking game. The Fortune 500 company released a gimmicky new desktop app Tuesday, dubbed…

May 3, 2011, 12:33 PM EDT

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