The X-Factor | Adweek
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Topic: The X-Factor

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'Idol' Has Coke, Now 'The X Factor' Has Pepsi The show's winner gets a Super Bowl spot

On Fox's American Idol, the judges’ ever-present Coca-Cola cups have always been a familiar feature of the show—even managing to outlast most of those judges, including Simon Cowell. Now, Pepsi…

August 5, 2011, 10:43 AM EDT

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