Topic: WellPoint

WellPoint Is Now Anthem

Health insurer aims for more consumer-focused identity

The second largest insurer in the U.S., WellPoint, has decided to rebrand as Anthem, The Wall Street Journal reported yesterday. The company decided to adopt the WellPoint name after merging with…

Healthcare Giant Pushes 'ABCs of Disease' Videos With Wide Ad Outlay

WellPoint tugs at heartstrings with grade-schoolers

WellPoint has debuted a kids-based video campaign called the "ABCs of Disease" that's designed to drive viewers (parents, most likely) to an online hub with its healthcare plans. Major healthcare…