Topic: Warner Bros

Alibaba Is in Talks With U.S. Movie Studios to Stream in China

Goes shopping for rights after big IPO

Alibaba founder Jack Ma, fresh off his company's record-breaking $22 billion public stock offering, is shopping for U.S. movies to stream online in China. Ma and a group of Alibaba…

Can a Career TV Exec Bring Ambitious Xbox Shows to Life?

The Microsoft exec develops interactive video for next-gen consumers

Specs Name Jordan Levin New gig Evp, Microsoft Old gig CEO, Generate Age 45 How did you land at Microsoft? The simplest way of making the connection is that [Microsoft entertainment and digital media president]…

Spredfast, Mass Relevance Unite Social Marketing Systems

Industry consolidating into all-in-one players

Social media marketing firms Spredfast and Mass Relevance announced a merger today. Spredfast, whose CEO Rod Favaron will lead the joint company, helps brands manage their social content and plan…

The 10 Best Brand Channels on YouTube

Go Pro No. 1, followed by Six Pack Shortcuts

YouTube has anointed GoPro the No. 1 brand on the site with its inaugural monthly leaderboard. Google quietly released the top 10 YouTube brands this week, looking at the highest…

Facebook Is Struggling to Achieve Marquee Status With Movie Advertisers

Marketers are allocating spend across other networks

Facebook fell out of favor with Hollywood more than a year ago, and a sampling of marketers for Academy Award-nominated movies suggests little has changed. Major paid pushes using the…

Who Gets Yahoo's Big Media Job?

CEO Mayer's list could include Zalaznick, Sassa, even Lloyd Braun

Who gets Yahoo’s big media job? According to, the company is looking for a big name from TV world to help shepherd potential content deals like the one in…

These YouTube Stars Represent a Massive Media Shift

How long before advertisers commit?

Howard Hughes used to house some of his space-age airplanes in a hangar in an industrial area of Los Angeles. These days, a different kind of mad experimental genius can…

How Lego Became the Most Valuable Toy Company in the World

A bucketload of license deals

“Guys, please don’t take pictures of that,” said the publicist ushering journalists around Lego’s booth at this past February’s Toy Fair in New York. Indeed, several little configurations of plastic…