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Topic: Virtual Reality

A 'Wright Brothers Moment' for Mobile? NYT VR Wins a Grand Prix at Cannes

Work that stands 'head and shoulders above the category'

CANNES, France—Virtual reality has been a major a theme at this year's Cannes Lions festival—and indeed, in the advertising and media world writ large, as brands strive to create more…

5 Trends That Are Radically Reshaping Shopper Marketing

Brands take retail real-time with VR, beacons and other tactics

Malls are lumbering, claustrophobic dinosaurs, while anchor stores like Macy's and Kohl's are shuttering hundreds of locations. Fresh Direct and Peapod make it easier and quicker to stock a cupboard…

Inside Nicole Kidman's New VR Film That Shows Off a Luxurious Etihad Airways Jet

Barbarian Group helps viewers 'Reimagine' flying

Nicole Kidman stars in a new film, but you won't have to go to theaters to see it. The Academy Award-winning actress plays a version of herself in a five-minute…

On the Eve of Cannes Lions, Let's Abolish the Marketer vs. Consumer Trend

Find ways to be funny, gripping and cool along the content journey

We are the marketers and the advertisers. And despite all of our hard work, we have become the enemy. David Shing Getty Images If we put ourselves in the brains of consumers,…

Ad of the Day: Google Set This Gorgeous Father-Daughter VR Story Entirely Inside a Car

'No Wrong Way Home,' but what is home exactly?

The gifts parents give their children last a lifetime. It's a familiar trope, but one illustrated to poignant effect in a new six-minute animation from Google Spotlight Stories, the tech…

Ad of the Day: Coors Light Makes Masterful Use of 360° Video in Outdoor-Sports Ads

72andSunny's broader view of the beer's lifestyle marketing

If you were on the fence about whether to become a pro surfer this summer, Coors Light is out with a new campaign that might make you wonder why you…

How Virtual Reality Is Inspiring Donors to Dig Deep for Charitable Causes

A 360-degree view of the world stirs empathy and action

  brightcove.createExperiences(); One evening last December, 400 men and women in tuxedos and gowns met at the Metropolitan Museum of Art…

VR Experience From McDonald's Lets You Watch Life-Size Angry Birds Take Over a Restaurant

A first for the burger chain

McDonald's has partnered with Sony and Rovio, the creator of Angry Birds, to create a 360-degree video promoting the upcoming feature film The Angry Birds Movie. The 60-second spot puts…

Budweiser Delivers Basketball Fans the First NBA Virtual Reality Experience

The Cleveland Cavaliers will give away VR headsets

Budweiser is playing the virtual reality game, literally, by sponsoring a VR experience with the NBA's Cleveland Cavaliers. The Cavs are the first NBA team to build VR technology into…

5 Takeaways for Marketers From the First Day of Google I/O

Virtual reality, virtual assistants and video messaging

Google kicked off its annual Google I/O conference today at an outdoor amphitheater in sunny California, showcasing for the first time major hardware and software debuts happening throughout the rest of the…

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