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Topic: Virtual Reality

20 Content Creators Who Are Setting the Bar for Creativity in 2016

Podcasters, video stars, VR pioneers and more

At a time when so many people call themselves "content creators," who are the creatives truly making the most of modern media? From video and podcasts to VR and visual effects,…

New Study Says People Are More Likely to Buy From Brands That Use Virtual Reality

Medium makes them seem modern

Brands trying out virtual reality as part of a marketing strategy might be wary about whether spending on the emerging platform is worth it. But new research suggests the investment…

This Chinese Startup Set Up a Virtual Reality Store in Space to Sell Its Flagship Smartphone

OnePlus wants to compete with Apple and Samsung

When you're a smartphone startup competing in a world dominated by Apple and Samsung, how do you stand out? You go out of this world. For last month's launch of the OnePlus…

Visit Houston Uses VR to Help Bust the City's 'Tumbleweeds and Cattle' Stereotypes

360-degree videos include the NASA Space Center and more

Houston is the fourth largest city in the U.S., and one of the most diverse, yet it's still not a hugely popular tourist destination. "We still have to dispel beliefs…

Absolut Gives Consumers a Virtual Night Out With EDM Artist Deadmau5

In its VR video game

Absolut is looking to connect with a very specific group of consumers in its latest campaign, and it's not your everyday vodka drinker. Instead, the brand is searching for early…

New York's Droga5, Grey and McCann All Crushed Cannes With More Than 20 Lions Each

U.S.'s top performers explain their success

It was a good year to be a New York agency at the Cannes Lions International Festival of Creativity with McCann New York, Grey New York and Droga5 all scoring…

A 'Wright Brothers Moment' for Mobile? NYT VR Wins a Grand Prix at Cannes

Work that stands 'head and shoulders above the category'

CANNES, France—Virtual reality has been a major a theme at this year's Cannes Lions festival—and indeed, in the advertising and media world writ large, as brands strive to create more…

5 Trends That Are Radically Reshaping Shopper Marketing

Brands take retail real-time with VR, beacons and other tactics

Malls are lumbering, claustrophobic dinosaurs, while anchor stores like Macy's and Kohl's are shuttering hundreds of locations. Fresh Direct and Peapod make it easier and quicker to stock a cupboard…

Inside Nicole Kidman's New VR Film That Shows Off a Luxurious Etihad Airways Jet

Barbarian Group helps viewers 'Reimagine' flying

Nicole Kidman stars in a new film, but you won't have to go to theaters to see it. The Academy Award-winning actress plays a version of herself in a five-minute…

On the Eve of Cannes Lions, Let's Abolish the Marketer vs. Consumer Trend

Find ways to be funny, gripping and cool along the content journey

We are the marketers and the advertisers. And despite all of our hard work, we have become the enemy. David Shing Getty Images If we put ourselves in the brains of consumers,…

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