Topic: Virtual Reality

Top 10 Branded Videos: Microsoft's HoloLens Re-envisions Augmented Reality Holograms grab online attention

Microsoft's new HoloLens technology may seem a bit too Minority Report-like for some, but a YouTube video describing how it works built some major buzz in the past week. Microsoft's debut…

January 27, 2015, 10:20 AM EST

GE's First Stab at Virtual Reality Takes You Under Water Exec sees big opportunity for storytelling

Virtual reality is starting to take shape for brands. Coming off of buzz at CES and Detroit's North American International Auto Show, Whirlpool and Toyota are already betting on the…

January 16, 2015, 11:18 AM EST

How Oculus Rift Is About to Reshape Marketing Creativity Brands are enamored with the potential of 360-degree storytelling

Nancy Bennett is a virtual-reality marketing veteran. (Yes, such people actually exist and are about to become hot commodities among talent recruiters.) In the mid-2000s, Bennett had her avatar boots…

January 5, 2015, 12:01 AM EST

This Year's 10 Biggest Shifts, Shake-Ups and Surprises in Mobile Marketing For social giants and brands alike, everything changed in 2014

Fueled by new ad formats and acquisitions from Facebook, Twitter and brands, mobile marketing finally began to step up to its potential this year. From messaging and video to ultra-targeted ads…

December 30, 2014, 9:47 AM EST

How Target Identifies the Hottest Retail Tech 18 Months Before It's Cool Its innovation lab in S.F. has shifted from learning to making

When Target opened its San Francisco innovation lab in 2012, the goal—as with most brands—was to work closely with tech startups to apply digital smarts to retail. With two years…

November 24, 2014, 12:03 PM EST

Ad of the Day: Internet Provider Brings Lag Into Real Life, Where It's Extra Annoying Good luck cooking or playing ping-pong

Online lag is pretty frustrating in its own right. But Swedish Internet provider recently took the experience to new heights (or maybe depths?) by simulating lagtime in real life  The…

April 30, 2014, 1:38 PM EDT

Zuckerberg's Grip Already Causes Rift With Oculus Fans Virtual reality backers dismayed by Facebook acquisition

Well, Facebook CEO Mark Zuckerberg is clearly excited about the virtual reality future, but not everyone is excited to have him in the close-knit Oculus VR community. Zuckerberg just announced that…

March 25, 2014, 7:34 PM EDT

Check-In CES: The Virtual Reality Flood The Matrix floodgates have just been opened


January 3, 2014, 6:30 PM EST