Topic: Virtual Reality

Will Virtual Reality Experiences for Brands Rival Super Bowl Ads?

Quality VR can reach a massive audience

Will virtual reality soon replace the almighty Super Bowl spot? For anyone who hasn't tried VR, it might sound like a crazy idea to consider. When it comes to the race…

Esquire's New Print Campaign Pairs Macallan Whisky With Augmented Reality

Nexus helped animate the hands-on ad

Call it two worlds, one technology: Esquire, a magazine founded in 1933, is charging full steam into the 21st century with the help of The Macallan, a whisky brand founded…

Adweek Podcast: Let's Talk About Young Influentials and Google's New Device Blitz

We also reflect on the loss of a colleague

Who made this year's elite list of Adweek's Young Influentials under 40? What are Google's chances of supplanting the iPhone and Amazon Echo?   In our weekly podcast, Yeah, That's Probably an…

Will Google's 'Soft and Cozy' Approach to VR Headsets Make the Space More Mainstream?

Agency execs weigh in on implications

Google on Tuesday introduced a $79 virtual-reality headset called View along with Pixel, a smartphone that can act as a companion device. The VR goggles, which will be available in…

Google Debuts New Hardware, Including Smartphone and VR Headset, With AI at the Core

'Evolving from a mobile-first to an AI-first world'

Google just unveiled a Silicon Valley armada of products under one unifying flag: artificial intelligence. The tech giant today unveiled a number of new devices including the first Google-branded smartphone, a…

Millennial News Publisher Circa Plans to Create Weekly Ad-Supported VR Spots

Service will eventually include custom content

As more money flows to advertising startups chasing virtual reality and brands start creating custom content, publishers want in on the VR craze, too. John Solomon, chief creative officer at Circa/Sinclair…

Nielsen Says Mainstream Consumers Really Are Interested in Virtual Reality

More than half were intrigued after learning the basics

The question of whether virtual reality will become a mainstream medium has in some ways been more of a "chicken or egg" dilemma. Some say there needs to be enough content…

The United Nations Is Helping Filmmakers in Every Country Tell Stories Using Virtual Reality

An app will host the 360-degree stories

On a Friday night earlier this month in lower Manhattan, a man in his late twenties or early thirties was at a bar with some friends when he spotted a…

Taco Bell's NYC Pop-Up VR Arcade Features Lots of Tacos and a Virtual Shark Attack

New promotion with PlayStation

Want to experience a virtual shark attack while munching on a Doritos Locos Taco? Taco Bell is making that happen with its pop-up VR arcade in New York this week. At…

As Virtual Reality Content Gains Traction, Bigger Dollars Flow to Ad-Tech Players

Vertebrae lands $10 million

There's been a ton of investor money pouring into content-driven, virtual-reality startups like Within and Lucid in recent months. Ad-focused VR players have been largely relegated to the sidelines, watching and waiting…