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Topic: Viacom

SpongeBob Is Coming to a USPS Mailbox Near You in Nickelodeon's Holiday Push

Very square pants, postcards and more

All right, it's been done before, but not for a while: Nickelodeon is partnering with the ever-embattled U.S. Postal Service to promote its long-running children's series SpongeBob SquarePants, in which…

John Oliver Leaves The Daily Show for HBO

Veteran comic parlays fill-in host gig into weekly series

John Oliver is leaving The Daily Show With Jon Stewart. The English comedian, who hosted the four-nights-a-week commentary show on Comedy Central during Stewart's absence, will star in a weekly topical…

MTV Networks Come Back With Stronger Ad Sales Than Last Year

Dauman cites increased retail spend, better programming

Viacom CEO Philippe Dauman was upbeat on Wednesday's earnings call, and had reason to be: the network's fortunes on the ad sales front at MTV Networks, which has had a…

Mediahub/Mullen Wins VH1

Planning, buying consolidation

Mediahub/Mullen is VH1’s new media agency, following a review. The Viacom network previously worked with Fallon for media planning and Horizon Media for buying. The assignment covers media beyond what Viacom…

VH1 Creates New Mobile/Tablet App

VH1 Snack delivers pithy jokes about rock'n'roll

Just as Comedy Central broke down its digital and linear silos earlier this week, VH1 is getting deep into digital content, specifically on mobile. The new iOS app will be available…

Comedy Central Is Dismantling Its Digital Wall

Content and ads will flow across multiple screens

Can a network merge its digital unit with the rest of the corporate structure? Comedy Central thinks it can—today, the network is announcing it’s done exactly that. The next question,…

The Millennial Male Is Not Who You Think He Is

Marketers should take note

It’s the best time in the world to be a millennial man, to hear baby boomers tell it—let your parents or your girlfriend pay the rent, maybe start a useless…

VivaKi Study: 2/3 of Zeebox Use Happens During Commercials

Researchers see high clickthrough rates when apps launch simultaneous ads

It turns out that two-thirds of in-program social TV use happens during the commercial breaks, according to a study by research group The Pool (a division within VivaKi). Per the study,…

OMD to Host First Upfront-like Session for Branded Content Projects

Dubbed the Final Front

Media powerhouse OMD will bring big money and big ideas together in a first-of-its kind Hollywood event this week that will put deep-pocketed advertisers directly in touch with cutting-edge content…

Hulu, ABC Testing Programmatic Video Ad Selling (Updated)

GroupM's Xaxis rolls out TV-style buying offering

To date, companies like Hulu and ABC have had little reason to not sell their video ad inventory the old-fashioned way, i.e. directly to buyers, since demand has been so…

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