Advertisement

Topic: Viacom

You Endure More Commercials When Watching Cable Networks Compared to broadcast

Is the viewer in the bathroom during your prime-time ad? If that ad is on CMT, there’s a good chance he is. If it runs on Bravo, she’ll be more…

June 23, 2013, 10:27 PM EDT

Jim Beam Thinks Twitter's 'Amplify TV' Will Better Ad Copy Liquor brand testing "couple dozen" Promoted Tweets

Twitter's been busy positioning itself as the standard channel for the second-screen experience when it comes to television viewers—most recently striking a deal with Viacom to run MTV Music Awards…

June 21, 2013, 4:44 PM EDT

Turner Wraps Upfront Business; Broadcast Still in Motion Buyers are at the midway point with cable, while Big Four will be down in volume

Turner Broadcasting System has wrapped the bulk of its entertainment network upfront sales, finalizing the last of its deals with the major media agencies just hours ago. According to multiple sources,…

June 19, 2013, 5:49 PM EDT

Viacom Finishes Major Upfront Biz Network group goes for volume over pricing again

Viacom has inked the last of its major upfront deals, pulling in increases of between 2 percent and 7 percent—two among clients who opted to increase volume 10 percent or…

June 17, 2013, 4:39 PM EDT

Looks Like the Windowing Wars Are Back When It Comes to Digital/Cable TV Amazon deal for Viacom from Netflix echoes HBO-Starz tiffs

At the FX upfront breakfast this year, John Landgraf said something surprising: the company was rolling out a new digital service called FX Now. Part of the service (which is…

June 4, 2013, 8:22 PM EDT

Fox Makes Headway as First Week of Upfront Deals Ends Network sacrifices bigger CPM hikes for dollar volume

After jumping out to an early start on Wednesday, Fox steadily has been closing its 2013-14 upfront deals, writing business at slightly less inflated rates than in recent years. According to…

May 31, 2013, 5:29 PM EDT

Fox, ABC Begin Hashing Out Upfront Deals Déjà vu all over again as spring bazaar gets off to a fast start

Call it the déjà vu upfront. In what appears to be a simulacrum of last year’s orderly upfront bazaar, Fox and ABC have started writing deals with some of the major…

May 29, 2013, 5:36 PM EDT

Early Stirrings in the Cable Upfront Marketplace Broadcast quiet

And they’re off! Sort of. Though there’s not been any substantial movement in the broadcast market yet, a few of the cable players are already deep in negotiations. Viacom has worked…

May 28, 2013, 5:27 PM EDT

Viacom Asks Federal Court to Toss $1 Billion Cablevision Suit Similar case involving both parties was thrown out last year

Viacom is calling for a federal court to toss out Cablevision's $1 billion lawsuit alleging that the company's policy of bundling unpopular channels violates antitrust law, according to The Hollywood Reporter. The lawsuit…

May 9, 2013, 12:09 PM EDT

Forecast: Scatter Sags, but There’s Light at the End of the Tunnel Magna Global report eyes 2014 rebound

The scatter market may not be as strong as media conglomerates are reporting, but according to Magna Global, things should begin to pick up speed over the next several months. In…

May 3, 2013, 1:57 PM EDT

Advertisement