Topic: user-generated content
Type
DoubleTree's New YouTube Channel Is Super Social
Initiative will be supported by an elaborate contest and paid digital ads
DoubleTree today is announcing an unusually interactive YouTube channel called DTour, which encourages online and mobile viewers to share videos, Instagram photos, Facebook posts, tweets and general tips from their…
Dunder Mifflin's Super Bowl Spot Wages 'Paper War'
Florida man gets $15,000 for creating ad
Dunder Mifflin released its Super Bowl spot called "Paper War" online Thursday night, ending a crowdsourcing contest and awarding Freddy Rabbath of Tallahassee, Fla., $15,000 for creating the winning ad. The…
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