Topic: user-generated content

Here's the Amateur Snickers Ad That Just Won Its Creator $50,000

Hunger brings out the devils (both of them!)

When Snickers announced a contest earlier this year urging random people on the Internet to make an ad for its "You're Not You When You're Hungry" campaign, many suspected they…

This New Ad Format Helps Brands Insert Your Social Media Photos Into Facebook Ads

West Elm is an early tester

Brands already incorporate social media photos from consumers into their next big advertising campaigns. Now, there's a new way for them to promote those images in Facebook campaigns too. Today, social marketing…

Food Porn Campaign Gives Applebee's a Social Lift

User-generated content was also a win for McDonald’s Arabia

User-generated content has already been embraced by social and mobile marketers as a go-to means for producing creative that’s fast and free. Now, exclusive data from Applebee’s latest Instagram campaign…

Tim Howard Stumps for Marriott in One of His First Brand Deals Since the World Cup

Hotel courted the U.S. goalie quickly after star turn

After coming off of a high note during this summer's World Cup, soccer player Tim Howard has signed one of his first new brand partnerships—with Marriott International’s #LoveTravels campaign that…

Delta Faucet’s New Campaign Goes Heavy on Digital

#HappiMess focuses on UGC, social

The Delta Faucet Company has launched a new, cross-platform marketing campaign called HappiMess.  In addition to airing on network television and cable programming, and appearing in Southern Living, HGTV, and Real…

Applebee’s Turns Its Instagram Over to Foodies for the Next Year

In a bold UGC-only experiment

In case you haven’t been seeing enough pictures of food in your Instagram feed, expect to see a lot more of them for the next 12 months thanks to Applebee’s.…

BrandShare Content From Magisto
Have Brands Like All Detergent and Zappos Cracked the Code on User Generated Video?

Watch the latest campaigns

'Pics or it didn't happen" might have started as a refrain on Internet forums, but it has become the guiding…

Why Pay for Creative When Selfies Will Do?

Coke plants the flag

Long considered a staple in building consumer trust, social and mobile user-generated campaigns are now putting creative twists on offline marketing tactics that seek to win over fickle millennials. One such…

Miller Lite Enlists Twitter for First-Ever User-Generated Commercial

Incentivizes social sharing with prizes

MillerCoors-owned Miller Lite is banking on consumers sharing all of their beer-guzzling photos on Twitter this summer for the brand’s first tweet-to-win contest. The "Show Us Your Miller Time" summer campaign…

DoubleTree's New YouTube Channel Is Super Social

Initiative will be supported by an elaborate contest and paid digital ads

DoubleTree today is announcing an unusually interactive YouTube channel called DTour, which encourages online and mobile viewers to share videos, Instagram photos, Facebook posts, tweets and general tips from their…