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Topic: user-generated content

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Tim Howard Stumps for Marriott in One of His First Brand Deals Since the World Cup Hotel courted the U.S. goalie quickly after star turn

After coming off of a high note during this summer's World Cup, soccer player Tim Howard has signed one of his first new brand partnerships—with Marriott International’s #LoveTravels campaign that…

August 19, 2014, 9:30 AM EDT

Delta Faucet’s New Campaign Goes Heavy on Digital #HappiMess focuses on UGC, social

The Delta Faucet Company has launched a new, cross-platform marketing campaign called HappiMess.  In addition to airing on network television and cable programming, and appearing in Southern Living, HGTV, and Real…

August 11, 2014, 3:43 PM EDT

Applebee’s Turns Its Instagram Over to Foodies for the Next Year In a bold UGC-only experiment

In case you haven’t been seeing enough pictures of food in your Instagram feed, expect to see a lot more of them for the next 12 months thanks to Applebee’s.…

July 22, 2014, 5:00 PM EDT

BrandShare Content From Magisto
Have Brands Like All Detergent and Zappos Cracked the Code on User Generated Video? Watch the latest campaigns

'Pics or it didn’t happen" might have started as a refrain on Internet forums, but it has become the guiding…

June 25, 2014, 10:12 AM EDT

Why Pay for Creative When Selfies Will Do? Coke plants the flag

Long considered a staple in building consumer trust, social and mobile user-generated campaigns are now putting creative twists on offline marketing tactics that seek to win over fickle millennials. One such…

June 8, 2014, 8:14 PM EDT

Miller Lite Enlists Twitter for First-Ever User-Generated Commercial Incentivizes social sharing with prizes

MillerCoors-owned Miller Lite is banking on consumers sharing all of their beer-guzzling photos on Twitter this summer for the brand’s first tweet-to-win contest. The "Show Us Your Miller Time" summer campaign…

May 22, 2014, 4:33 PM EDT

DoubleTree's New YouTube Channel Is Super Social Initiative will be supported by an elaborate contest and paid digital ads

DoubleTree today is announcing an unusually interactive YouTube channel called DTour, which encourages online and mobile viewers to share videos, Instagram photos, Facebook posts, tweets and general tips from their…

May 6, 2013, 12:01 AM EDT

Dunder Mifflin's Super Bowl Spot Wages 'Paper War' Florida man gets $15,000 for creating ad

Dunder Mifflin released its Super Bowl spot called "Paper War" online Thursday night, ending a crowdsourcing contest and awarding Freddy Rabbath of Tallahassee, Fla., $15,000 for creating the winning ad. The…

January 31, 2013, 10:45 PM EST

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