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Topic: Urban Airship

Type
One Push Notification Too Many Will Make Consumers Delete Your iBeacon App Message overload happens quickly

A new marketing menace is emerging with the explosion in iBeacon technology: message overload. Almost every retailer and brand is starting to test the new location-aware sensors known as beacons,…

September 29, 2014, 12:06 AM EDT

Fashion Retailer Debuts 'Pushy' Promos Cache's new mobile app underscores a year of push notifications

If push notifications become a staple in mobile marketing for years to come, the industry can point to 2012 when the tactic started to gain traction. With that in mind,…

December 27, 2012, 9:00 AM EST

Getting Pushy With Consumers Brands are using push notifications to target mobile users on the run

For many of Black Entertainment Television’s hundreds of thousands of mobile app users, the cable channel’s Hip-Hop Awards on Oct. 9 will be like a virtual Oscars party. Before the show…

September 11, 2012, 6:14 AM EDT

Push Notifications: Not So Annoying Anymore Notifications increase in popularity and promote large gains for one company

Push notifications, those less, er, pushy cousins of SMS messages, are on the rise. Urban Airship, which powers push notifications for more than 60,000 apps, said it took in as much…

April 17, 2012, 6:07 AM EDT

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