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Topic: Urban Airship

Tap This Apple Watch App at Cannes, and Someone Will Bring You a Glass of Rosé

VIP perk shows potential of beacons

Sometimes you need to drink rosé right now, and leaving the beach to fetch it sounds like far too much work. At least, that's the idea behind Rosé Time, a…

One Push Notification Too Many Will Make Consumers Delete Your iBeacon App

Message overload happens quickly

A new marketing menace is emerging with the explosion in iBeacon technology: message overload. Almost every retailer and brand is starting to test the new location-aware sensors known as beacons,…

Fashion Retailer Debuts 'Pushy' Promos

Cache's new mobile app underscores a year of push notifications

If push notifications become a staple in mobile marketing for years to come, the industry can point to 2012 when the tactic started to gain traction. With that in mind,…

Getting Pushy With Consumers

Brands are using push notifications to target mobile users on the run

For many of Black Entertainment Television’s hundreds of thousands of mobile app users, the cable channel’s Hip-Hop Awards on Oct. 9 will be like a virtual Oscars party. Before the show…

Push Notifications: Not So Annoying Anymore

Notifications increase in popularity and promote large gains for one company

Push notifications, those less, er, pushy cousins of SMS messages, are on the rise. Urban Airship, which powers push notifications for more than 60,000 apps, said it took in as much…

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