Topic: Urban Airship
Type
Fashion Retailer Debuts 'Pushy' Promos
Cache's new mobile app underscores a year of push notifications
If push notifications become a staple in mobile marketing for years to come, the industry can point to 2012 when the tactic started to gain traction. With that in mind,…
Getting Pushy With Consumers
Brands are using push notifications to target mobile users on the run
For many of Black Entertainment Television’s hundreds of thousands of mobile app users, the cable channel’s Hip-Hop Awards on Oct. 9 will be like a virtual Oscars party. Before the show…
Push Notifications: Not So Annoying Anymore
Notifications increase in popularity and promote large gains for one company
Push notifications, those less, er, pushy cousins of SMS messages, are on the rise. Urban Airship, which powers push notifications for more than 60,000 apps, said it took in as much…
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