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Topic: tim gunn

Seeing Spots: Lifetime Branding Effort Looks an Awful Lot Like Splashy Hotel Ad

Cosmopolitan of Las Vegas creative bowed last summer

A new sizzle reel designed to raise Lifetime’s brand profile ahead of the 2014-15 upfront season may look awfully familiar to the people who developed a certain nerve-jangling hotel campaign…

Expedia Travels to New Territory

How the company's marriage equality spot wasn't aimed at the LGBT community

Earlier this month, Expedia launched “Find Your Understanding,” a 3:20-minute film about Artie Goldstein, a retired business owner who struggles to come to terms with his daughter’s decision to marry…

Lifetime Turns the High Line Into a Public 'Runway'

Heidi will rate your outfit for her 10th anniversary

A word of warning for anyone who's thinking about visiting New York's new, state-of-the-art linear park The High Line: you'd better dress for the occasion. In order to celebrate the…

Information Diet: Tim Gunn

The 'Project Runway' star (and author and fashion guru) is disciplined about his media consumption

What’s the first information you consume in the morning? The first thing I do is I check my cell phone to see if I slept through any texts or voicemails.   What do…

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