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Seeing Spots: Lifetime Branding Effort Looks an Awful Lot Like Splashy Hotel Ad Cosmopolitan of Las Vegas creative bowed last summer

A new sizzle reel designed to raise Lifetime’s brand profile ahead of the 2014-15 upfront season may look awfully familiar to the people who developed a certain nerve-jangling hotel campaign…

April 1, 2014, 5:39 PM EDT

Expedia Travels to New Territory How the company's marriage equality spot wasn't aimed at the LGBT community

Earlier this month, Expedia launched “Find Your Understanding,” a 3:20-minute film about Artie Goldstein, a retired business owner who struggles to come to terms with his daughter’s decision to marry…

October 17, 2012, 6:13 AM EDT

Lifetime Turns the High Line Into a Public 'Runway' Heidi will rate your outfit for her 10th anniversary

A word of warning for anyone who's thinking about visiting New York's new, state-of-the-art linear park The High Line: you'd better dress for the occasion. In order to celebrate the…

July 16, 2012, 12:01 AM EDT

Information Diet: Tim Gunn The 'Project Runway' star (and author and fashion guru) is disciplined about his media consumption

What’s the first information you consume in the morning? The first thing I do is I check my cell phone to see if I slept through any texts or voicemails.   What do…

July 29, 2011, 4:41 AM EDT

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