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Topic: Tech

Here Are 16 Tips to Survive and Thrive at Cannes Lions 2015

Don't overbook, and watch your glass of rosé

Julie Thompson has been riding her scooter at Cannes Lions for the last 16 years and has not only seen it all in terms of attendee behavior, crisis and sometimes…

KitKat Changes Its Name to 'YouTube Break' on 600,000 Candy Wrappers

Builds on unusual relationship with Google

The love affair between a particular tech giant and chocolate-covered wafer continues. Nestlé candy bar KitKat is being temporarily rebranded as "YouTube Break," with the new name appearing on 600,000 wrappers…

SXSW: Did It Really Matter for Marketers and Agencies?

The tsunami of 'techsumerism' wasn't about ideas

Looking back on the week that was SXSW Interactive, one has to wonder if it was worth so much focus, hype and investment. Starting March 12, at airports in major cities…

Edward Snowden: Tech Giants Are Irresponsible With Consumer Data

Exiled American whistle-blower on SXSW panel

Echoing sentiments expressed by Julian Assange at South by Southwest Interactive two days ago, exiled American whistle-blower Edward Snowden and fellow panelists today suggested that tech giants such as Google…

Check-In CES: The Virtual Reality Flood

The Matrix floodgates have just been opened

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Tide’s Halloween Vines Are Now Everywhere

And with the help of Digitas, brand keeps cranking them out

Advertising is under attack by Vine videos, which are wrapping around Twitter streams, TV sets—and now getting entangled with billboards, thanks to Tide. The Procter & Gamble brand is using…

What Part of a Web Page Gets the Highest Viewership?

Chartbeat’s findings may surprise you

There’s been a lot of attention paid lately to the fact that a lot of online ads going unseen, and with it, the assumption about what parts of a Web…

Your Kids Have the Same Media Habits as You Do

Growing up digital

When it comes to technology, you don't stand a chance against your kids. Born into a digital world, tweens—those age 7-13—have unprecedented access to devices and gadgets. Half of 10-…

EBay Plans to Share Its Users' Data With Brands

Faces perception issues

EBay will soon start letting brands build out audience segments using its wealth of shopping data so they can target ads to consumers on non-eBay sites, following a similar move by…

New Girl's Jake Johnson Is An 'Idiot With Technology'

Oddly, he loves a pile of emails in the morning

Specs Who Jake Johnson Age 34 Accomplishments Stars as Nick Miller on Fox’s New Girl (Tuesdays at 9 p.m.); appears in the upcoming film Drinking Buddies with Olivia Wilde; UFC aficionado Base Los Angeles What’s…

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