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Topic: The Story Lab

Creating a Ripple Effect Is Key for Branded Stories to Swim, Not Sink

How to make an impact

In September, I was thrilled to participate in an Advertising Week panel with esteemed Adweek editorial director James Cooper and some of the storytelling industry's best and brightest. The topic?…

After 11 Years in Digital Video, YouTube Wants to Take on TV-Sized Budgets

This is how it's challenging the networks

It isn't always easy to pair up the suits of the marketing world with those freewheeling kids that make the buzziest videos in the digisphere. The two sides—and more importantly,…

The Story Lab Taps Lisa Eisenpresser, Shannon Pruitt to Lead Agency

President Angela Courtin is stepping down

The Dentsu Aegis Network's branded content agency, The Story Lab, has two new leaders. Lisa Eisenpresser, co-founder and head of development, and Shannon Pruitt, evp of strategy and brand partnership,…

Chivas and Esquire Team Up with Jason Sudeikis for 'Gentlemen' Web Video Series

Episodes are brainchild of The Story Lab

Chivas Regal is running its first-ever branded Web video series called "Brotherhood" through Dec. 15 on the new Esquire Network's website; the two-month-old NBC Universal initiative is looking to leverage the iconic…

Fast Chat: Angela Courtin

Exec discusses new Aegis Story Lab

In 2011, Aegis hired Angela Courtin to lead its branded content practice. Late last year, the media network spun out her team as a separate offering, dubbed The Story Lab.…

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