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Topic: Star Wars

Using the Force, Big Spaceship Overhauls StarWars.com

New site is more visual and interactive

Brooklyn creative agency Big Spaceship recently got a plum digital assignment—helping Lucasfilm completely overhaul StarWars.com. "We were posed with a unique brand challenge," says Big Spaceship founder and CEO Michael…

Craziest Local TV Ads Ever Made: Meet Your Winners

To what depths will local business owners sink to shill for their products and services? Rhett & Link, the YouTube darlings who just can't get enough of whack local ads,…

Volkswagen Turns to the Dark Side in Greenpeace's Little Vader Parody

Greenpeace has jumped on the Volkswagen Little Vader spoof bandwagon, mocking the automaker's much-feted Super Bowl spot "The Force" with a new environmentally friendly online campaign. Marvel already parodied the…

Darth Vader Goes to Disneyland to Check Out 'Star Tours'

Most of Disneyland is fun and all, but it doesn't quite cut it for Darth Vader and his Stormtroopers. That much is evident from this new Disney Parks video heralding…

First Mover Interview: Jim Lanzone

When CBS Interactive bought Clicker, it also gained a president

Adweek: So what’s a digital-media tyro like you doing at a fusty old-media company like CBS? Jim Lanzone: I don’t really think of it that way at all. People think the…

Old Star Wars Commercials Sold Everything Under the Sun

People who complain about the relentless consumerism of today's media franchises should consider the amount of crap Star Wars produced, back in a supposedly simpler time. Just check out BuzzFeed's…

Volkswagen's Mini Vader meets Darth Vader

The Max Page story continues, as the 6-year-old little Darth Vader from Deutsch's Volkswagen spot meets James Earl Jones, the real Darth Vader. Max to Jones: "What is thy bidding,…

Darth Vader Set to Lord Over Super Bowl Ads

In the old days, advertisers guarded their Super Bowl ads like state secrets. Nowadays, many want pre-game Internet buzz to stretch their big investment. Forecasts are dangerous, but it looks…

R2-D2 and C-3PO raid U.K. electronics store

R2-D2 and C-3PO break into a Currys & PC World Megastore (the British version of Best Buy, near as I can tell) for some harmless mischief in this M&C Saatchi…

Fake retro-Japanese ad sells 'Star Wars' toy

Lovers of old commercials will enjoy this brand-new yet impressively retro-Japanese-style spot for the 2-foot-tall collectible Star Wars figure Stormtrooper Super Shogun. Resplendent with laser blasts, sparkler effects and…

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