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Shattered Your Laptop Screen? Corning Feels Your Pain in Brilliant 'Brokeface' Ads Paging Dr. Unverlicht

IDEA: When you break the screen of your smartphone, tablet or laptop, a part of you breaks, too. "Our technology and our sense of self—they're both very fragile, and they're…

November 11, 2013, 10:23 PM EST

How Luvs Unites Mothers by Comically Dividing Them Year two of Saatchi's campaign

IDEA: Motherhood is tough, but that first kid makes you an expert. And experts are more likely to choose Luvs. That's the claim, backed by research, made in Saatchi &…

November 4, 2013, 10:00 PM EST

Megan Fox, Frank Sinatra and Las Vegas Give Call of Duty Trailer a Cool New Look A zag from 72andSunny

IDEA: What happens here, stays here … particularly if the city crumbles to the ground. 72andSunny travels to a bombed-out Las Vegas for its latest jaw-dropping, live-action trailer, breaking Nov. 2,…

October 28, 2013, 10:04 PM EDT

Benjamin Moore Paints It Black With a Halloween Prank at a Haunted Hotel Martin ambushes the pros

IDEA: Get the job done right, and get out. Painters like to work quickly—and no more so than when the job site is a spooky, abandoned hotel where centuries-old ghosts…

October 22, 2013, 10:13 AM EDT

How Ron Burgundy Learned to Love Dodge, and Vice Versa Inside the Will Ferrell campaign with W+K, Gifted Youth

IDEA: Fictional '70s anchorman Ron Burgundy doing parody ads, which double as real ads, for a 2014 sport utility vehicle? Olivier François, who has broken the mold before as CMO…

October 13, 2013, 11:01 PM EDT

How Michel Gondry and BBDO Made Muscle Music for Gillette An experiment in sound at a famed studio

IDEA: Listening to music is crucial to most people's workouts. But what if you could make music through exercise itself? Gillette tries just that in an experimental two-minute video (which doubles…

October 8, 2013, 8:02 AM EDT

Sid Lee Transforms Absolut in Global Work Targeting Millennials New lead shop uses four young artists

IDEA: The transformative power of art can change the world. But can it change your world? Absolut tells millennials that it can in its first global work from new lead…

September 30, 2013, 9:47 PM EDT

Patrón Aims for Perfection in an Artful Return to TV Cramer-Krasselt tells the tequila's story

IDEA: Patrón, the world's No. 1 ultrapremium tequila, suddenly has more to say. "They've always told people that Patrón is 'Simply perfect.' Now, for the first time, we're telling people…

September 23, 2013, 10:07 PM EDT

Are You a Reckless Idiot Online? There's an App for That Meet your own worst enemy in McAfee's new ads

IDEA: Are you a reasonably sensible person offline, only to act naive, stupid or flat-out reckless on the Internet? You're not alone. "People have the same password for every device. Some…

September 16, 2013, 10:39 PM EDT

From Virgil to John Cusack, Building the Modern Chevy Silverado Commercial Leo Burnett's father-and-son tale

IDEA: This isn't your father's pickup truck. But then, you're not your father. "These guys are much more involved in their children's lives than their fathers were," Leo Burnett strategist…

September 9, 2013, 10:09 PM EDT

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