Topic: The Spot
IDEA: James Bond doesn't always drink beer. But when he does, he prefers … well, Heineken. With apologies to Dos Equis, 007 is the original "most interesting man in the…
IDEA: You are now free to move about the obstacle course—but be ready to get punched and pushed into a sea of grubby water or a pit of scorching foam.…
IDEA: A man wakes up as a different person every morning—and one day, against his better judgment, he falls in love. It's an intriguing premise—not quite right for Hollywood, perhaps,…
IDEA: What's the point of a wide-mouth bottle? It makes beer easier to drink. But that's … kind of boring. Couldn't someone think of a more exciting purpose for it,…
IDEA: British furniture maker DFS has traditionally used its massive ad budget—some $130 million a year—mostly to annoy people. Its obnoxious, price-led, hard-sell messaging bludgeoned viewers into submission. "They had…
IDEA: Bored by breakfast? The Crunchy Nut is here to save you. Dreamed up by Leo Burnett for Kellogg's Crunchy Nut cereal, the zealous masked faux superhero—outfitted in skin-tight yellow…
IDEA: For its new Axe spot, BBH in New York wanted to dramatize the idea of the girl who got away—and warn its young customers not to let it happen…
IDEA: AT&T had an idea two years ago to create some kind of long-form content that would embody, not just relate, its commitment to innovation and highlight plenty of AT&T…
IDEA: To launch Justin Bieber's second fragrance for girls, called Girlfriend, his manager's marketing company could have spent millions on a traditional media rollout. "But why?" said Brad Haugen, CMO…
IDEA: For years under JWT, Stride was "the ridiculously long-lasting gum." Wieden + Kennedy in London, which took over U.S. ad duties in December, felt that positioning had lasted a…
