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Lance Jensen Talks Cadillac and Where It's Taking American Luxury Inside Rogue's two new CTS ads

IDEA: What is American luxury these days? Cadillac teams with an old collaborator, Lance Jensen, as it tries to answer that question creatively in its first work from Rogue, the…

December 10, 2013, 7:28 AM EST

Manchester City Stars Take Manhattan in Fun Ad for Sister Club New York City F.C. A field of dreams

IDEA: New York City Football Club, the 20th franchise in Major League Soccer, won't field a team until 2015 and doesn't even have any players yet. Thankfully, it has a…

December 6, 2013, 4:44 AM EST

How Nationwide, and Then the Nation, Fell in Love With the World's Biggest Baby Child's play from McKinney

IDEA: Attack of the 50-foot baby! Sorry, false alarm: It's a Nationwide Insurance commercial. Ad agency McKinney came up with the eye-catching spot, one of Nationwide's cutest and most popular to…

November 26, 2013, 10:31 AM EST

How a Speed Demon From a Century Ago Got Hennessy's Heart Racing Droga5 introduces millennials to Sir Malcolm Campbell

IDEA: Can an Englishman who died in 1948 convince American millennials to drink cognac in 2013? Hennessy hopes so. The brand has been urging consumers 21-34 to chase their "Wild Rabbit"…

November 19, 2013, 8:57 AM EST

Shattered Your Laptop Screen? Corning Feels Your Pain in Brilliant 'Brokeface' Ads Paging Dr. Unverlicht

IDEA: When you break the screen of your smartphone, tablet or laptop, a part of you breaks, too. "Our technology and our sense of self—they're both very fragile, and they're…

November 11, 2013, 10:23 PM EST

How Luvs Unites Mothers by Comically Dividing Them Year two of Saatchi's campaign

IDEA: Motherhood is tough, but that first kid makes you an expert. And experts are more likely to choose Luvs. That's the claim, backed by research, made in Saatchi &…

November 4, 2013, 10:00 PM EST

Megan Fox, Frank Sinatra and Las Vegas Give Call of Duty Trailer a Cool New Look A zag from 72andSunny

IDEA: What happens here, stays here … particularly if the city crumbles to the ground. 72andSunny travels to a bombed-out Las Vegas for its latest jaw-dropping, live-action trailer, breaking Nov. 2,…

October 28, 2013, 10:04 PM EDT

Benjamin Moore Paints It Black With a Halloween Prank at a Haunted Hotel Martin ambushes the pros

IDEA: Get the job done right, and get out. Painters like to work quickly—and no more so than when the job site is a spooky, abandoned hotel where centuries-old ghosts…

October 22, 2013, 10:13 AM EDT

How Ron Burgundy Learned to Love Dodge, and Vice Versa Inside the Will Ferrell campaign with W+K, Gifted Youth

IDEA: Fictional '70s anchorman Ron Burgundy doing parody ads, which double as real ads, for a 2014 sport utility vehicle? Olivier François, who has broken the mold before as CMO…

October 13, 2013, 11:01 PM EDT

How Michel Gondry and BBDO Made Muscle Music for Gillette An experiment in sound at a famed studio

IDEA: Listening to music is crucial to most people's workouts. But what if you could make music through exercise itself? Gillette tries just that in an experimental two-minute video (which doubles…

October 8, 2013, 8:02 AM EDT

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