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Topic: The Spot

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How a Music Company Made Some of the Year's Best Sports Ads Inside Beats by Dre's Cesc Fàbregas spot

IDEA: People listen to music before playing sports to find rhythm, focus, inspiration. But elite athletes do so for more complicated reasons—not just to connect to positive influences, but to…

April 8, 2014, 7:23 AM EDT

Inspirational Makeup Ads Reveal Rather Than Conceal the Women's True Selves Dermablend's magic trick

IDEA: Makeup ads have a hard time being authentically inspiring, complicated as they are by issues of vanity and manufactured beauty. But Dermablend Professional is different. The brand's corrective cosmetics are…

April 1, 2014, 7:09 AM EDT

Why Ricky Gervais Was Right for Audi's A3 Campaign 'Uncompromised' talent, and an assist from Queen

IDEA: Endorsers needn't be universally loved. They just need to reflect—or better, embody—the brand promise. Take Ricky Gervais. Some people love him; others loathe him. But he's great for any brand…

March 25, 2014, 8:16 AM EDT

Dr Pepper Ten Brings Back Fizzly Adams in Another Amusing Spoof of '70s Beer Ads Deutsch fine-tunes the brand's dated masculinity

IDEA: Masculinity was different in the '70s. It was gentler, hairier, John Denver-ier. And it was captured memorably in the outdoorsy beer ads of the era from brands like Coors…

March 17, 2014, 9:11 AM EDT

Kids Are Heard but Not Seen in Haribo's Hilariously Kooky Candy Ads Grown-ups find their inner child

IDEA: Candy brings out the kid in everyone. It's a simple, straightforward truth that's illustrated memorably in two new British ads for Haribo Starmix candies showing grownups not just acting like…

March 14, 2014, 7:47 AM EDT

Kids Dream of Being Racecar Drivers as Ogilvy Fine-Tunes Its Repositioning of Nascar Boys and girls, start your engines

IDEA: Astronaut? Firefighter? Movie star? All fine professions. But it's the dream of being a racecar driver that gets kids' pulses racing in many homes across America. A new 60-second Nascar…

March 4, 2014, 9:08 AM EST

Honda Goes Inside the Civic Tourer, and Everything Else, in Brilliantly Constructed Ad W+K's 'Inner Beauty'

IDEA: You hear it often—it's what's inside that counts. That's especially true for an automaker touting a roomy vehicle, like Honda has with its new Civic Tourer wagon in Europe. To…

February 25, 2014, 9:45 AM EST

GE Gazes at Its Wondrous Inventions Through the Eyes of a Child Inside BBDO's lovely ad

IDEA: Here's one little girl who's going to lose her mind on Take Your Daughter to Work Day. The 6-year-old narrator of GE's striking new 60-second ad weaves fantastical stories…

February 20, 2014, 11:37 AM EST

Chipotle's Next Tasty Marketing Gambit: A Scripted Satire Online Tim Piper heads up 'Farmed and Dangerous'

IDEA: Chipotle has won scores of ad awards and legions of fans with its gorgeous animations and haunting soundtracks. Now, the burrito chain is getting even more ambitious with a…

February 4, 2014, 8:27 AM EST

Visa Soars Into the Winter Olympics With Sarah Hendrickson and Amelia Earhart What's your everywhere?

IDEA: All Olympic advertising tries, in some way or other, to soar. BBDO's new spot for Visa does so literally, thanks to U.S. Olympic ski jumper Sarah Hendrickson and legendary…

January 30, 2014, 6:52 AM EST

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