Topic: SpaceX

To Compete in the Talent Wars, Brands 'Promote From Within'

And gear campaigns toward their own employees

Five years ago, BASF discovered it had an image problem—among its own people. Following a survey of 17,000 North American employees, the chemical manufacturer learned that many held surprisingly negative perceptions…

Meet the Most Interesting Space CEO You're Not Following on Twitter

Tory Bruno is the candid new voice of United Launch Alliance

Tory Bruno, CEO of United Launch Alliance  Sure, you've heard of (and might even be Twitter-stalking) Elon Musk and Richard Branson, but you're likely not familiar with one of their most…

NASA's New Mission: Conquering Social Space

With millions of followers on Facebook, Twitter and Instagram, the next target is Mars

Space, the final frontier … for marketers?  Illustration: Lincoln Agnew Mass media and space travel have always been entwined, the former promoting and propelling the latter since America’s epic push five decades…

Virgin Galactic Is Going to Be Social Media on Rocket Fuel

Edelman exec dishes on a never-before-seen buzz vortex

It might be many months before Virgin Galactic carries paying customers—rich people and celebrities, mainly, with $250,000 to fork over—into outer space. But given that Virgin Group CEO Richard Branson and…

Analyst: Apple TV Is Coming Next Year, Seriously

Russell Simmons, Elon Musk also speak at Business Insider conference

Noted Apple prognosticator Gene Munster, an analyst at Piper Jaffray, said that Apple will launch a disruptive TV next year. Of course,  Munster has said that each of the last…

Google Search Exec Questions Facebook Graph Search

Also discusses ambitions to recreate Star Trek

Facebook CEO Mark Zuckerberg has made a point of stressing that the social network’s Graph Search is not a Web search engine along the lines of Google. Rather than scan…

Elon Musk: 'My Life Is Insane'

Innovator talks space, education and how success can sometimes suck

At a packed keynote panel that left many SXSW attendees watching from overflow rooms, SpaceX, Tesla and PayPal founder Elon Musk gave convention goers a glimpse of his "insane" life. Throughout…