Topic: rocket fuel
Type
How Google's Ad Tech Stacks Up
DoubleClick, Mindshare execs discuss the end-to-end platform
These days online advertising and enterprise software giants like Google, Adobe and AOL are assembling ad tech stacks that span the full spectrum of online ad buying and selling from…
FBX Partner Rocket Fuel Rakes in $107 Million in 2012
Demand-side platform close to breaking even, says CEO
Ad tech outfits tend to keep quiet on how their business is doing, unless business is doing particularly well. Criteo, BlueKai and Triggit have previously publicized their bottom lines. Demand-side…
Display Retargeter AdRoll Banks $15 Million Funding Round
Company will put money toward platform, expansion
The dollars continue to flow into ad tech. On the heels of PubMatic’s $45 million funding round and Rocket Fuel’s $50 million round last month, online ad retargeting firm AdRoll…
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