Advertisement

Topic: reviews

Type
Yelp, YP Partner in Local Advertising Deal Listings meet online reviews

The company formerly known as the Yellow Pages, YP, has announced a new partnership with Yelp. YP, with its vast business reach across the U.S. and a significant mobile product,…

March 20, 2014, 4:42 PM EDT

Hotels.com Creative Review Is Underway Incumbent is Y&R in Chicago

Travel accommodations website Hotels.com is reviewing its creative advertising account. The lead role is currently handled by Y&R in Chicago, which won the business in 2009. Y&R declined to comment on…

August 13, 2013, 4:10 PM EDT

Leo Burnett New York Wins Alouette Cheese Will lead strategy and creative

Leo Burnett New York is now leading strategy and creative for Alouette Cheese following a review, according to sources. The agency beat out Havas and Publicis, the agency, for the account.…

June 3, 2013, 4:16 PM EDT

Two men stand in an Ace Hardware store.
Spark Wins Ace Hardware's Media Duties SMG shop beats out 3 for $44 million account

Ace Hardware has selected Starcom MediaVest Group's Spark agency to handle media planning and buying following a review, Adweek has learned. The assignment includes both traditional and digital work. The incumbent,…

May 15, 2013, 1:06 PM EDT

BBH New York Wins PlayStation Sony account leaving Deutsch LA after 6 years

Sony PlayStation has hired BBH New York as its lead creative agency following a review, the brand announced Tuesday. Interpublic Group's Deutsch LA has handled the account since 2007. 180LA and…

February 5, 2013, 5:27 PM EST

Mondelez Expands MediaVest's Duties Aegis also gets a new global assignment

MediaVest will start handling U.S. media planning and digital buying for Mondelez International's gum and candy brands in April, the packaged foods giant confirmed on Friday. Those responsibilities, previously at Horizon Media,…

January 4, 2013, 5:51 PM EST

Costs Driving Creative Reviews Marketers say they’re increasingly focused on efficiencies but deny creativity is taking a hit, poll shows

As if there weren’t enough Orwellian examples of creative advertising reviews sans creative, along comes the global HSBC contest and a new poll that finds marketers increasingly are focusing on…

October 29, 2012, 12:00 AM EDT

Advertisement