Topic: reviews

Energizer Is Parting Ways With the Agency That Made Its Bunny Famous

After 25 years, TBWA\Chiat\Day declines to defend account

The iconic Energizer Bunny may continue to appear in campaigns for the battery brand, but the agency that popularized the iconic mascot won't be the ones creating those ads. Today TBWA\Chiat\Day,…

Yelp, YP Partner in Local Advertising Deal

Listings meet online reviews

The company formerly known as the Yellow Pages, YP, has announced a new partnership with Yelp. YP, with its vast business reach across the U.S. and a significant mobile product,… Creative Review Is Underway

Incumbent is Y&R in Chicago

Travel accommodations website is reviewing its creative advertising account. The lead role is currently handled by Y&R in Chicago, which won the business in 2009. Y&R declined to comment on…

Leo Burnett New York Wins Alouette Cheese

Will lead strategy and creative

Leo Burnett New York is now leading strategy and creative for Alouette Cheese following a review, according to sources. The agency beat out Havas and Publicis, the agency, for the account.…

Two men stand in an Ace Hardware store.

Spark Wins Ace Hardware's Media Duties

SMG shop beats out 3 for $44 million account

Ace Hardware has selected Starcom MediaVest Group's Spark agency to handle media planning and buying following a review, Adweek has learned. The assignment includes both traditional and digital work. The incumbent,…

BBH New York Wins PlayStation

Sony account leaving Deutsch LA after 6 years

Sony PlayStation has hired BBH New York as its lead creative agency following a review, the brand announced Tuesday. Interpublic Group's Deutsch LA has handled the account since 2007. 180LA and…

Mondelez Expands MediaVest's Duties

Aegis also gets a new global assignment

MediaVest will start handling U.S. media planning and digital buying for Mondelez International's gum and candy brands in April, the packaged foods giant confirmed on Friday. Those responsibilities, previously at Horizon Media,…

Costs Driving Creative Reviews

Marketers say they’re increasingly focused on efficiencies but deny creativity is taking a hit, poll shows

As if there weren’t enough Orwellian examples of creative advertising reviews sans creative, along comes the global HSBC contest and a new poll that finds marketers increasingly are focusing on…