reviews | Adweek

Spark Wins Ace Hardware's Media Duties SMG shop beats out 3 for $44 million account By Gabriel Beltrone

Ace Hardware has selected Starcom MediaVest Group's Spark agency to handle media planning and buying following a review, Adweek has learned. The assignment includes both traditional and digital work. The incumbent,…

May 15, 2013, 1:06 PM EDT

BBH New York Wins PlayStation Sony account leaving Deutsch LA after 6 years By Gabriel Beltrone

Sony PlayStation has hired BBH New York as its lead creative agency following a review, the brand announced Tuesday. Interpublic Group's Deutsch LA has handled the account since 2007. 180LA and…

February 5, 2013, 5:27 PM EST

Mondelez Expands MediaVest's Duties Aegis also gets a new global assignment By Gabriel Beltrone

MediaVest will start handling U.S. media planning and digital buying for Mondelez International's gum and candy brands in April, the packaged foods giant confirmed on Friday. Those responsibilities, previously at Horizon Media,…

January 4, 2013, 5:51 PM EST

Costs Driving Creative Reviews Marketers say they’re increasingly focused on efficiencies but deny creativity is taking a hit, poll shows By Andrew McMains

As if there weren’t enough Orwellian examples of creative advertising reviews sans creative, along comes the global HSBC contest and a new poll that finds marketers increasingly are focusing on…

October 29, 2012, 12:00 AM EDT

Topic: reviews