Advertisement

Topic: Retail

REI's Reddit Experience Shows Brands Need to Be Ready to Take the Tough Questions

AMA quickly turned into forum on employee frustrations

REI will be closing its stores on Black Friday and paying 12,000 employees to take the day off, a move that has generated lots of goodwill—except on Reddit. The outdoor retailer's…

This E-Retailer Will Turn Fans' Mobile Video Uploads Into Copy on Its Holiday Boxes

Project Gravitas innovates for Black Friday

Starting on Black Friday, fashion e-commerce player Project Gravitas will package its line of dresses with boxes that include copy from consumer-generated videos to be captured—starting today—in a mobile app…

What Pot Marketers Can Learn From Pills and Booze

Pharma and spirit brands offer key retail cues

As decriminalization, authorized medicinal use and regulated recreational use of marijuana expand across the U.S. at the state level, the cannabis brand experience is transforming. A once illicit product most…

Why American Eagle's Next CMO Should Maintain Its Already Positive Flight Plan

Search for successor underway

Michael Leedy's eventual successor as chief marketing officer at American Eagle Outfitters should consider boosting the brand's digital outreach while doubling down on simple, honest messages like the acclaimed "Real" campaign…

This Infographic Reveals How Social and Mobile Impact Back-to-School Shoppers

82% share purchases on Facebook

Around Labor Day, kids across America will start the school year sporting freshly purchased outfits and educational gear. And a new report shows just how much parents are turning to…

6 Stats That Show Why Brands and Local Retailers Need to Modernize in the Mobile Era

$14 billion left on the table

About 40 percent of small retailers appear to be ignoring their chances of connecting with on-the-go consumers, according to a report today from digital marketing company Netsertive and local-business researcher Borrell Associates. And…

26% of Millennials Give Fake Birthdays to Score Better Online Deals

Nearly half abandon shopping carts to save

Would you fake a birthday to get an online deal? What about hiring a personal consultant to make sure you're getting the most out of your frequent-flier miles? Those are just…

Instagram Offers Big Data, but Pinterest Has Purchase Intent

Marketers weigh in on e-commerce upgrades

Social media platforms don't often roll out retail-based features or rush them to the forefront, because getting people to shop while they digitally interact with friends can be tricky. So,…

Why IBM's Retail Clients Just Got More Interested in Facebook Ads

Big Blue's marketing cloud gets more social

Next week, IBM will hold its Amplify event in San Diego and pitch marketers on the possibilities in front of them thanks to the company's first deal with Facebook. Retailers…

Quiznos' Parody Ad Comically Mashes Up Star Wars and Entourage

Sci-fi characters go Hollywood

Star Wars: Episode VII doesn't hit theaters until December, but the parade of marketing around the movie has already begun. Quiznos today is launching a parody ad on YouTube that…

Advertisement
Advertisement