Topic: Rentrak

Here's How Advertisers Will Be Able to Target TV Viewers Who See Competitors' Ads

Millennial Media's first offering after AOL acquisition

Millennial Media is partnering with Rentrak to roll out a first-of-its-kind capability that lets TV advertisers retarget viewers on their mobile devices. It is the the company's first offering since AOL's $238…

As Live TV Viewing Declines, How Can Networks Fully Monetize Their Viewers?

New, multiplatform tools could help

For years, NBCUniversal's ratings guru Alan Wurtzel has been criticizing the deficiencies of Nielsen's current ratings system—he says as much as 35 percent of NBC's audience for an average episode…

Nielsen Strikes a Digital Ratings Deal With CBS to Better Measure Viewership

Competition with comScore already heating up

On the heels of Tuesday's announcement that comScore will acquire rival Rentrak in a stock-for-stock merger so the combined company can take on Nielsen, Nielsen returned fire today with some…

ComScore to Acquire Rentrak and Take on Nielsen

Move comes as networks demand multiplatform measurement tools

Look out, Nielsen: ComScore announced it will acquire rival Rentrak Corporation in a stock-for-stock merger, allowing the combined company to take on the industry behemoth in the contentious battle for…

Infographic: How CBS Dominates Among Consumers

New data shows network reaches more viewers in most product categories

Consumer dominance trumps demographic dominance. That's the message CBS is trumpeting ahead of its May 13 upfront, announcing new data that shows it delivers more consumers across almost every product…

How TV Ads Drive Digital Impact

Google and Rentrak build a better way to find out

Google is stepping up its efforts to help TV advertisers understand the precise impact their ads have online, announcing a new partnership with Rentrak to expediently show marketers how their…

Rentrak Bolsters Competitive Position via Kantar Deal

WPP sells Kantar's U.S. TV measurement business

In a move that will provide growing competition to larger rivals like Nielsen, Rentrak, the U.S.-based film and television measurement company, is acquiring WPP’s Kantar Media's U.S. TV measurement business…

Is This the Long-Awaited Answer to Measuring Video Viewers Everywhere They’re Watching?

Handicapping the cross-platform players

Call it the time-shifted, made-for-tablets Winter Olympics. When Americans took in the jumps, spills and crashes from Sochi in February, they made Olympic history of their own. Viewing on mobile…