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Topic: R&D

3 Reasons Agencies Struggle to Truly Invent and What They Can Do to Change That

Lessons for the ad industry from corporate R&D

I'm an inventor and proud. Like a magician, an inventor makes something from nothing. Unlike a real estate developer limited by property or a hedge fund manager limited by market size,…

Q&A: Why Brands and Celebs Turn to Coty to Create Their Fragrances

Marketing chief Steve Mormoris on selling seduction

When a celebrity launches a fragrance, it is Coty to whom they turn. And when Coty sought to reinvigorate its fragrance division last year, it was to Steve Mormoris that…

Razorfish Opens San Francisco Lab for Emerging Retail Experiences

Follows successful space in Atlanta

There’s no shortage of specialists out there to help make the digital dreams of retailers a reality. As the concept of the fully digitized store spreads, agencies including AKQA, iCrossing…

Is It Good for Publishers When Advertisers Are Distributors?

Someone else controls the environment

Advertisers want their ads to be more relevant. And (most) publishers have an audience monetization problem. So a new crop of ad formats offers to solve both problems by letting…

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