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Topic: Ratings

How Fox's Marketing Fanned the Flames of Empire, One of the Biggest New Shows in Years

The strategy behind a breakout hit

Nothing takes the sting off a lackluster fall season like a big midseason hit. And that's exactly the situation Fox is in with its new show Empire, which after a month…

TV Viewing Continues to Shift Online

Online video streaming jumps 60% from previous quarter

Amid declining television ratings, Nielsen is reporting that more Americans are consuming TV shows online than through traditional channels. According to The Wall Street Journal account, viewership of live television dropped…

TV Bosses Say Ratings Won't Stop Being Awful Anytime Soon

Er, sorry, 'trending downward'

Now is the winter of our discontent, made that much colder by the absence of the ad dollars that everyone in the TV world swore would come back in scatter. They…

Can Kid Chefs Help Fox Salvage What's Left of the Fall?

Utopia and Mulaney are gone and Gracepoint and Red Band are going

Fox knew that its fall season was going to be awful—it’s now very clear why Kevin Reilly stepped down as Fox entertainment chairman just weeks after May upfronts—but the network…

Prime-time Broadcast Ratings Tumble, Even During Premiere Week

But one network gets a rare bump in viewers

Broadcast networks should start putting up a sign: "Watch for falling ratings." Fragmentation—the process of viewers diffusing across cable channels that cater to specific interests, as opposed to being forced to…

Al Jazeera America Sees 30% Ratings Increase As Gaza Conflict Continues

3 million viewers, 1.4 million at prime time

Al Jazeera America has seen a major boost in its ratings over the last two weeks, with the network’s coverage of the Gaza conflict drawing some 3 million unique viewers…

Rob Dyrdek Gets Renewals, Pilot in MTV Deal

Fantasy Factory, Ridiculousness return for 7th seasons

Celebrations are in order for MTV producer Rob Dyrdek. The network today that closed a "multi-year production deal" with Dyrdek and his company Super Jacket that includes pilot order for…

Networks Pour Cash Into Summer Programming

Our top picks for off-season TV

The broadcast season is over. Permanently. That’s not to say that a bunch of new series won’t be back in the fall, but you no longer have to watch reruns…

CNBC Isn't Offering Nielsen Ratings Guarantees During the Day Anymore

Financial network offers internal numbers instead

CNBC, the financial news network, is done with daytime Nielsen ratings. "They are no longer guaranteeing the business day, which is the most important daypart for a financial client," a source…

Billboard Music Awards Stomp Good Wife, Amazing Race Finales

Award show averaged 10.5 million total viewers

The week got off to a good start for ABC. The network's Sunday broadcast of the Billboard Music Awards won out handily over season finales of The Good Wife and…

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