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Topic: Radio

Agency Stages Live Car Crash on the Radio as a Warning to Distracted Drivers Longtime listener, last-time caller

It's awards season, and the case studies keep rolling in. This one, from Jung von Matt in Germany, for a campaign to get drivers to stop talking on their mobile…

May 13, 2014, 3:08 PM EDT

Motel 6 Apparently Aired the Greatest Radio Ad of the 2014 Super Bowl Take that, TV snobs

All this talk about the TV commercials on the Super Bowl, but who could forget about the radio commercials? Well, almost everyone. But not WestwoodOne, which aired the game on…

February 6, 2014, 3:44 PM EST

Voice Actor Gives Himself a Shout-Out in Little Caesars Radio Ad Tell 'em Alan Varner sent you

OK, Alan Varner, you probably think it's real cute that you broke through the "fourth wall" in this Little Caesars radio ad from Barton F. Graf 9000, inviting listeners who…

September 20, 2013, 9:30 AM EDT

Deutsch Produces Radio Ads for a Dollar to Promote Taco Bell's Dollar Cravings Menu Bad robot voice is good fun

Taco Bell's Dollar Cravings Menu is a low-budget option, so naturally it needs low-budget advertising. Enter Deutsch/LA, which claims to have produced radio ads for a dollar promoting the menu.…

May 29, 2013, 12:46 PM EDT

Carl's Jr. Reacts to Banning of Racy TV Ad by Describing It in a Radio Spot Suggestive plot left to your imagination

Carl's Jr.'s notorious Memphis BBQ Burger commercial, which features two half-dressed women fighting over pulled pork on a cheeseburger—aka, "barbecue's best pair"—recently arrived in New Zealand. It was promptly banned…

April 9, 2013, 2:19 PM EDT

Ad Urging Doctors to Work in Africa Is Audible Only Through a Stethoscope Clever idea for good cause

Africa Health Placements and South African agency Boomtown collaborated on a neat multimedia idea to encourage foreign doctors to work in Africa, where medical professionals are kind of desperately needed.…

February 15, 2013, 2:51 PM EST

NPR Station Urges Listeners to Have Sex and Make More Listeners Keeping public radio in the family

Chicago's NPR station, WBEZ, is making a more intimate appeal than usual during its current membership drive. Rather than simply asking you for a few bucks, the station is asking…

February 6, 2013, 11:59 AM EST

Radio Ad Uses Stereo Tracks to Reveal Two Sides of Genghis Khan Barbarian or innovator? Depends on your balance settings

Here's a pretty interesting radio spot from DDB Chicago for the Field Museum's Genghis Khan exhibit. To illustrate the two very different sides of the Mongol leader, the agency used…

April 26, 2012, 11:06 AM EDT

Can Traditional Radio and Pandora Live Together in Harmony? Terrestrial broadcasters hope so

Terrestrial radio isn’t going anywhere, according, unsurprisingly, to terrestrial radio execs. Even with the explosion of digital streaming services like Spotify, Pandora, and MOG, representives from Clear Channel, Emmis Radio,…

October 6, 2011, 3:35 PM EDT

Full Winners Lists: Outdoor, Media, Radio

Click through to see all the winners in these categories: Outdoor Lions Media Lions Radio Lions

June 22, 2011, 7:44 AM EDT

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