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Topic: Radio

How to Make a Great Radio Ad, Now That You Know How to Make a Terrible One

Radio Mercury looks on the bright side

The Radio Mercury Awards recently made a two-part video about "Things We Don't Want to Hear in a Radio Ad." In my writeup, I wanted to know what they do…

Everything You Never Want to Hear in a Radio Ad, in Two Very Funny Videos

Do any of these, and you'll never win a Radio Mercury Award

Jim Elliott, the new global chief creative officer of Arnold Worldwide, and voiceover artist Paul Guyet made these two amusing videos (in what looks like Michael's house from GTA 5)…

Agency Stages Live Car Crash on the Radio as a Warning to Distracted Drivers

Longtime listener, last-time caller

It's awards season, and the case studies keep rolling in. This one, from Jung von Matt in Germany, for a campaign to get drivers to stop talking on their mobile…

Motel 6 Apparently Aired the Greatest Radio Ad of the 2014 Super Bowl

Take that, TV snobs

All this talk about the TV commercials on the Super Bowl, but who could forget about the radio commercials? Well, almost everyone. But not WestwoodOne, which aired the game on…

Voice Actor Gives Himself a Shout-Out in Little Caesars Radio Ad

Tell 'em Alan Varner sent you

OK, Alan Varner, you probably think it's real cute that you broke through the "fourth wall" in this Little Caesars radio ad from Barton F. Graf 9000, inviting listeners who…

Deutsch Produces Radio Ads for a Dollar to Promote Taco Bell's Dollar Cravings Menu

Bad robot voice is good fun

Taco Bell's Dollar Cravings Menu is a low-budget option, so naturally it needs low-budget advertising. Enter Deutsch/LA, which claims to have produced radio ads for a dollar promoting the menu.…

Carl's Jr. Reacts to Banning of Racy TV Ad by Describing It in a Radio Spot

Suggestive plot left to your imagination

Carl's Jr.'s notorious Memphis BBQ Burger commercial, which features two half-dressed women fighting over pulled pork on a cheeseburger—aka, "barbecue's best pair"—recently arrived in New Zealand. It was promptly banned…

Ad Urging Doctors to Work in Africa Is Audible Only Through a Stethoscope

Clever idea for good cause

Africa Health Placements and South African agency Boomtown collaborated on a neat multimedia idea to encourage foreign doctors to work in Africa, where medical professionals are kind of desperately needed.…

NPR Station Urges Listeners to Have Sex and Make More Listeners

Keeping public radio in the family

Chicago's NPR station, WBEZ, is making a more intimate appeal than usual during its current membership drive. Rather than simply asking you for a few bucks, the station is asking…

Radio Ad Uses Stereo Tracks to Reveal Two Sides of Genghis Khan

Barbarian or innovator? Depends on your balance settings

Here's a pretty interesting radio spot from DDB Chicago for the Field Museum's Genghis Khan exhibit. To illustrate the two very different sides of the Mongol leader, the agency used…

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