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Topic: Quaker

Quaker's Month-Long 'Oatober' Campaign Includes 31 Different Oat Recipes

And a big digital push on Instagram, Pinterest and more

Even oatmeal is going digital. To show that Quaker's oats are used to make more than just oatmeal, the PepsiCo.-owned brand is launching a campaign this weekend as part of…

Quaker Oats and Amazon Echo Team Up for 'the Intersection of Old and New'

Robot chef Alexa is dishing out new recipes

Quaker has a new robot chef and her name is Alexa. The 135-year-old maker of oats is harnessing the power of artificial intelligence to help consumers make an oatmeal method as…

Yes, Shoppers Actually Do Like Those Adventurous New Food Flavors

Data backs up brands' snack experiments

Food marketers are constantly experimenting with crazy flavors to get consumers to try new products. Those gimmicks are successfully piquing shoppers' interest (regardless of how something actually tastes), according to…

Redbook EIC Meredith Rollins Talks About How the Mag Has Evolved for Its New Millennial Audience

These readers prefer humor and fashion to slow-cooker recipes

  Photo: Alfred Maskeroni  Specs New gig Editor in chief, Redbook Old gig Executive editor, Redbook Age 43 Redbook was one of the original Seven Sisters. Does that make it hard to combat the perception that…

Quaker's Twitter TV Targeting Campaign Gets 16% Engagement Rate

Bodes well for second-screen pushers

Getting brands with television-heavy budgets to buy into social is tough, but Quaker is claiming that a program it ran with Twitter earlier this year effectively extended the reach of…

Quaker is a morning person in Juniper's ads

Quaker Oats makes morning sound almost palatable in its new "Wake Up" spot from Juniper Park in Toronto. And after some rudimentary fact checking, both the Apollo 11 moon…

Quaker Crispy Minis give you strange burps

What was BBDO Toronto trying to communicate in this Quaker Crispy Minis spot? Would the prospect of burping butterflies make you want to buy the product? Is each box…

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