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Topic: Publicis

The Trick Copy on These Clever Ads Shows Another Side to Homelessness

Text tells two completely different stories

Here's a clever outdoor campaign from Publicis London for the homelessness charity Depaul that manages to tell two different stories with the same copy. The ads are being placed on corners,…

This Beautiful PSA From Spain About Embracing Life Keeps You Guessing Until the End

Then, a left turn

A new Spanish PSA from Publicis wants you love life, and not ruin it entirely. Hang picture frames, go running through the woods, get a tattoo, play rugby or hang out…

Creepy Ads Ask, Do You Know What Your Kids Are Finding Online?

Few children tell adults, advocacy group says

Here's a spot-on, if disturbing, visual for how kids stumble across disturbing images and video while browsing online. The online and print campaign, for child-safety nonprofit Innocence in Danger, features images…

The Truth Comes Out: Omnicom-Publicis Merger Was Actually a Zany Agency Prank

Fred & Farid case study takes full credit

In the weeks since the Omnicom and Publicis Groupe megamerger fell apart, many have been asking why such a problematic union was proposed in the first place. Well now we…

Can an Ad Campaign for Women's Rights Succeed by Only Featuring Men?

UN Women's new perspective

Women earn 30 percent less than men for the same work. Some 64 percent of the world's illiterate people are women. Almost 800 women die every day from preventable complications…

Um, What Exactly Is Brian the Robot Interrupting Here?

British insurance ad catches couple at an awkward moment

Recently, British insurance comparison service Confused.com and Publicis in London launched ads featuring a new mascot, Brian the Robot, who seems to have a knack for creating uncomfortable situations. Specifically,…

Bill Hader Can't Catch a Break in T-Mobile Ads, His First Post-SNL Gig

He's not even the funniest guy in the spots

Saturday Night Live alumnus Bill Hader has teamed up with T-Mobile to become the brand's first spokesperson in several years not to wear a bright pink dress. The spots, directed…

Joy Turns to Pain When You Flip Over These Clever Suicide-Prevention Ads

Real message is upside down

Publicis's poignant print ads for suicide-prevention group Samaritans of Singapore use ambigrams to give upbeat messages negative meanings when viewed upside down. "I'm fine" becomes "Save me," "Life is great"…

Bug Spray Traps Thousands of Insects on Gross, Sticky Billboard

All of them were harmed in the making of this!

This new billboard in Milan for an insect spray also serves as a huge pest strip, thanks to a few layers of aerosol glue. The glue was applied in the…

Copywriter Publishes a Book of Tweets, Gets Amish Guy to Advertise It

Inside the mind of Keith Wisniewski

Keith Wisniewski, a writer and associate creative director at Publicis Seattle, likes being funny on Twitter. So, he went ahead and published a book of what he considers his most…

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