Topic: Profero

MullenLowe Mediahub Adds Performance Marketing Capabilities With New Global Digital Offering

And increases its international scale

As part of MullenLowe's merger of its two media agencies under the MullenLowe Mediahub moniker, the agency is launching a global media offering that adds Profero's performance capabilities—which include search,…

BBH Scoops Up Domani, as Agencies Acquire Digital Shops to Boost Offerings

Buying and building

With its purchase of the digital agency Domani, BBH becomes the latest creative agency to use an outside acquisition to accelerate its digital growth. Domani is a 14-year-old Brooklyn shop whose…

M&C Saatchi N.Y. Finds Third Partner

Doucet joins next month as chief strategy officer

It took seven months, but Jeff Brooks wanted to make sure he had the right partners. Brooks, who is relaunching the New York office of M&C Saatchi as CEO, hired Pierre…

Profero Buys Majority Stake in Vox Collective

Digital agency looks to reach Latino markets by taking on the struggling shop, which rebrands as Vox Profero

Digital agency Profero has purchased a majority stake in Latino-focused shop Vox Collective, the companies announced today. Financial terms were not disclosed. Vox Collective will rebrand as Vox Profero, while being…

Portrait: Profero

With roots in Europe and Asia, this digital agency has quickly gained a foothold in the U.S. thanks to its relationships with global conglomerates

Specs Who Aaron Reitkopf, CEO, Americas (l.); Wayne Arnold, co-founder, global CEO What International digital agency Where Profero offices, New York’s Flatiron district Established in Europe and Asia, Profero entered the U.S. market in…

ERGObaby Hires Profero for Digital Work

Agency joins Fearless on roster

Baby carrier brand ERGObaby has added digital shop Profero to its agency roster, after naming startup Fearless as its creative lead this summer. Profero in New York will handle social, mobile,…