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Topic: Privacy

Direct Marketers Crank Up Lobbying Campaign

Members of DMA to visit with lawmakers on Wednesday

The direct marketing business, which is just about every company these days that uses data to more precisely target customers and prospects, could be in for the fight of its…

New FTC Chair Ramirez Outlines Privacy Stance

Won't shy away from enforcement actions

In her first public policy remarks since becoming chairman of the Federal Trade Commission on March 4, Edith Ramirez said Friday she plans to continue the agency’s work in shaping…

Rockefeller Reintroduces Do Not Track Act

Privacy heats up again in Congress

Privacy is about to heat up again in Congress. Sen. Jay Rockefeller (D-W.Va.), chairman of the Commerce Committee, reintroduced his Do Not Track Online Act, which will give consumers the…

Obama Names Edith Ramirez to Chair Federal Trade Commission

New chair has close political ties with Obama

President Barack Obama will officially name Edith Ramirez to be the next chairman of the Federal Trade Commission on Monday, March 4, the FTC confirmed. Ramirez's appointment was not a total…

Facebook Will Let Brands Target Users With Offline Third-Party Data

Expansion of Custom Audiences program includes partners Datalogix, Acxiom, Epsilon, BlueKai

Last summer Facebook began letting marketers target ads to their existing customers through Custom Audiences. That program has been limited to Facebook users for whom a brand has an email…

Is Google Sharing Personal Info With App Developers?

Consumer Watchdog files formal complaint with FTC

Google has had its share of privacy scandals, but the giant could be facing another. Charging that Google has been sharing users' personal information with app developers, Consumer Watchdog filed…

Ad Networks Beware: Firefox to Block Third-Party Cookies

New policy could squeeze online behavioral advertising

The Interactive Advertising Bureau' lashed out Saturday at a new Firefox policy to block third-party cookies, effectively cutting off ad networks' ability to track users. That could be put a…

Is Facebook About to Run Into Privacy Issues Again?

Activist group wants FTC, GAO and lawmakers to investigate

There's always inherent risk—as well as opportunity—when you make it up as you go. Facebook's new plan to work with big data vendors (reported today by Ad Age) to connect…

Is Cispa the New SOPA?

Groups harness social media to battle cyber-security bill in Congress

The same groups that fought off the anti-piracy bill SOPA are now rallying the Internet community against Cispa, a cyber security bill introduced Thursday during a hearing of the House…

Microsoft Campaign Leverages Google's Privacy Woes

Ad is a nod to privacy debate in Washington

Microsoft's new marketing campaign for its Outlook.com email service is tapping into consumers' growing fears that their privacy is being compromised on the Internet. This being Microsoft, it's doing that…

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