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Topic: PricewaterhouseCoopers

Media and Entertainment Stars Toasted the Oscars

A peek at the red-carpet fetes [photos]

The 87th Academy Awards were held in LA on Feb. 22, where the biggest stars in media and entertainment celebrated another year in film.

33% of Users Discard Their Wearables in Disappointment

But they're open to better gadgets in the future

A new report from PricewaterhouseCoopers found that 33 percent of consumers who purchased a wearable item in the past year either do not use them any more or use them…

IPG Shareholders Reject 2 Proposals, Including Gender and Race Reporting

Directors also reelected, PWC reappointed at annual meeting

Interpublic Group shareholders, at their annual meeting today, rejected a proposal that would have required the company to publicly report on the number of minorities and women it employs. The measure…

PwC: Digital Consumption Driving Media Dealmaking

Demand for spectrum, streaming content at core of investment activity

Companies in the media industry are making investments to keep up with consumers' shift to digital consumption, according to PricewaterhouseCoopers' newly released 2013 U.S. deal insights for the entertainment, media…

Mobile Ad Data Suggests More Brand Buy-In

MoPub and Forrester show shift toward smartphones and tablets

Evidence that mobile advertising may finally be coming of age continues to roll in. On the heels of the Interactive Advertising Bureau's report earlier this week that mobile advertising jumped…

Mobile Advertising Skyrocketed 111% Last Year

IAB report also reveals big growth for digital video

Mobile advertising spend jumped 111 percent to $3.4 billion during 2012, per an Interactive Advertising Bureau report today, accounting for 9 percent of all digital ad revenue last year. It…

Online Advertising Remains Red Hot

IAB report says spending jumped 18 percent to $9.3 Billion in Q3

Internet ad spend grew 18 percent year-over-year to nearly $9.3 billion during the third quarter, per the Interactive Advertising Bureau's U.S.-based numbers announced today. The sum figure represents a 6…

Good News/Bad News: Cable Notches Record Upfront Haul, but Market Is Slumping

Stagnant economy puts the freeze on scatter

After two consecutive years of record growth, the cable advertising market has cooled down considerably—and if the current scatter market is any indication, the networks could be in for a…

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