Topic: PricewaterhouseCoopers
Companies in the media industry are making investments to keep up with consumers' shift to digital consumption, according to PricewaterhouseCoopers' newly released 2013 U.S. deal insights for the entertainment, media…
Evidence that mobile advertising may finally be coming of age continues to roll in. On the heels of the Interactive Advertising Bureau's report earlier this week that mobile advertising jumped…
Mobile advertising spend jumped 111 percent to $3.4 billion during 2012, per an Interactive Advertising Bureau report today, accounting for 9 percent of all digital ad revenue last year. It…
Internet ad spend grew 18 percent year-over-year to nearly $9.3 billion during the third quarter, per the Interactive Advertising Bureau's U.S.-based numbers announced today. The sum figure represents a 6…
After two consecutive years of record growth, the cable advertising market has cooled down considerably—and if the current scatter market is any indication, the networks could be in for a…
