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Topic: Passbook

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30% of Those Who Save Pep Boys Coupons to Passbook Use Them High redemption rate makes brand bullish about Apple Pay

With Apple’s launch of Apple Pay this week—technology that will let consumers swipe their phones to make purchases at chains like Starbucks and Walgreens—Ron Stoupa, chief marketing officer of Pep…

September 12, 2014, 9:50 AM EDT

Visa and Fandango Mobilize Buying Movie Tickets Popular app gets digital wallet feature

Visa and Fandango today are extending their three-year digital partnership with a feature called Tixpress in the latter company's mobile app. In a promotion running through August, Visa Signature cardholders…

April 24, 2013, 8:00 AM EDT

Apple's Passbook Problem Company 'simply did a terrible job of releasing this platform to the masses,' says one ad exec

The idea is a good one. No more digging around in your apps and emails to find an airline boarding pass, movie ticket or that digital coupon. Apple's Passbook should serve…

December 12, 2012, 11:41 AM EST

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