Advertisement

Topic: offline campaign

Ben & Jerry's Lets Subways, Cabs and Spoons Help Vote for Ice Creams

Food truck-based initiative entails cool social twists

Ben & Jerry's social-media-minded summer campaign allows consumers to vote online for potential new ice cream flavors. Yeah, that's not exactly new. But while brands like Lay's have been running…

TripAdvisor Hires Shops for Its First Offline Campaign

Fall effort is expected to include TV ads

TripAdvisor is planning its first offline campaign this fall and has hired new agencies to lead the charge. After a review, the travel website has hired The Fantastical to handle creative…

Advertisement