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Topic: Oculus Rift

Merrell Thrills and Frightens People With a Crazy Oculus Rift Mountainside Hike First 'walk around' commercial VR experience

You know you've designed a good Oculus Rift virtual reality experience when people emerge from it squealing in delight and with their knees trembling. Hiking boot brand Merrell did one such…

February 6, 2015, 3:16 PM EST

GE's First Stab at Virtual Reality Takes You Under Water Exec sees big opportunity for storytelling

Virtual reality is starting to take shape for brands. Coming off of buzz at CES and Detroit's North American International Auto Show, Whirlpool and Toyota are already betting on the…

January 16, 2015, 11:18 AM EST

6 Marketing Experts Tell You What You Need to Know About CES 2015 A chat with the smartest people in the room

Given the mass and scale of CES, everyone could use a shortcut to the big takeaways of the three-day tech extravaganza. Most agencies attending CES ran curated tours of the…

January 9, 2015, 2:07 PM EST

Facebook Exec Says Oculus Rift's Potential Will Be Discovered in Early Experimental Stage Carolyn Everson sees marketing applications to follow

Dropping by the annual Omnicom Media Group opening night CES party for its clients at the Hyde Bellagio club in Las Vegas, Carolyn Everson, Facebook's vp of global marketing solutions,…

January 6, 2015, 12:40 PM EST

How Oculus Rift Is About to Reshape Marketing Creativity Brands are enamored with the potential of 360-degree storytelling

Nancy Bennett is a virtual-reality marketing veteran. (Yes, such people actually exist and are about to become hot commodities among talent recruiters.) In the mid-2000s, Bennett had her avatar boots…

January 5, 2015, 12:01 AM EST

Acquiring a Social Agency Is Sounding Less Sexy by the Month Analytics, mobile and even direct are becoming hotter targets

Social media marketing is generating lots of buzz for brands, but interest in acquiring shops that specialize in it is another story. In the annual survey of marketing, media and tech…

December 15, 2014, 12:35 AM EST

MillerCoors Is Testing Branded Content With 26 Different Tech Companies Aims to move marketing closer to purchase decisions

MillerCoors is betting big on branded content, revealing during an Advertising Week panel today that the company is currently testing initiatives with 26 different tech companies. Like most beer brands, MillerCoors’…

September 29, 2014, 10:19 PM EDT

5 Comic-Con Brand Partnerships That Make Actual Sense Some companies make perfect sidekicks

There are plenty of brand activations at Comic Con, but quite a few of them just seem desperate. "Who can we get to help pay for this?" many clearly ask…

July 26, 2014, 1:57 PM EDT

Marketers Pick Apart Google's Twitch Purchase Reported $1 billion deal is huge for the search giant

The Internet-based video game ad space has had its shares of ups and downs—as the likes of Zynga have seen revenues plummet. But marketers are not going to give up…

July 25, 2014, 4:07 PM EDT

Oculus Rift Takes Center Stage at Comic-Con Fantasy-based virtual reality

While you can read about how your favorite characters solved a crisis or watch a movie about a doomsday scenario, there's still something to be said about going through the…

July 25, 2014, 10:22 AM EDT

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