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Topic: Nielsen

You Can Buy Nielsen Ratings on YouTube Starting Next Month

OCR product ready to roll with pre-roll ads on Google's ubiquitous video service

Google is now confident enough in Nielsen's Online Campaign Ratings product (which has been nipped and tucked by the data company over the last few years in ways that have…

Is This the Long-Awaited Answer to Measuring Video Viewers Everywhere They’re Watching?

Handicapping the cross-platform players

Call it the time-shifted, made-for-tablets Winter Olympics. When Americans took in the jumps, spills and crashes from Sochi in February, they made Olympic history of their own. Viewing on mobile…

ABC Is Top Banana in 4A’s Homes

ZenithOptimedia, Collective study lights the path to optimized media buys

Although it’s destined to finish last again this season among broadcast’s Big Four, ABC boasts a much higher profile in the homes of ad agency types. According to a new study…

You Won't Believe How Big TV Still Is

Staggering viewership numbers and dominant revenue figures

As the upfronts approach and the NewFronts try again to imitate them, expect to hear a lot about the twilight of traditional television with the rise of digital video. But…

Two of the Oscars' Biggest Sponsors Have Decided Not to Return This Year

Rivals have already swooped in

After a lengthy stretch during which they served as exclusive category sponsors of the Academy Awards, Hyundai and Coca-Cola have decided to leave the red carpet behind. The automaker and soft…

Comcast Pushes VOD Reruns Into the C3 Window

New ODCR system will sync up ad loads across on-demand programming

In yet another move by the cable industry to measure the kind of viewing that has driven success at Netflix and Hulu, Comcast and Nielsen have joined forces to measure…

Room at the Top: A Handful of New Series Break Through

Latest C3 data plots broadcast’s Haves and Have-Nots

It’s getting mighty crowded at the bottom of the broadcast barrel, as nearly two-thirds of the new network series are delivering less than a 2.0 rating in the dollar demo. According…

VOD, Streaming Offer Incremental Ratings Gains

Commercial views reinforce broadcasters’ extra-credit push

Just days after reiterating his advocacy for a more inclusive ratings currency, CBS Corp. CEO Les Moonves told investors that he wants to expand beyond the proposed C7 stream. Speaking Nov.…

Nielsen's Own Mitch Barns Will Succeed Outside Hire David Calhoun as CEO

Company vet will take over Jan. 1

Sixteen-year Nielsen veteran Dwight "Mitch" Barns will become CEO of the company in 2014, succeeding David Calhoun, who will become executive chairman of Nielsen's board of directors, the company announced.…

More Tricks Than Treats: November Sweeps Begin on Halloween

Ratings predictably meager as HUT levels plummet

By a quirk of the calendar, this year’s November sweeps began on Halloween night and will end on the night before Thanksgiving. Bad news, good news. In kicking off on an evening…

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