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Topic: Nielsen

Comcast Pushes VOD Reruns Into the C3 Window

New ODCR system will sync up ad loads across on-demand programming

In yet another move by the cable industry to measure the kind of viewing that has driven success at Netflix and Hulu, Comcast and Nielsen have joined forces to measure…

Room at the Top: A Handful of New Series Break Through

Latest C3 data plots broadcast’s Haves and Have-Nots

It’s getting mighty crowded at the bottom of the broadcast barrel, as nearly two-thirds of the new network series are delivering less than a 2.0 rating in the dollar demo. According…

VOD, Streaming Offer Incremental Ratings Gains

Commercial views reinforce broadcasters’ extra-credit push

Just days after reiterating his advocacy for a more inclusive ratings currency, CBS Corp. CEO Les Moonves told investors that he wants to expand beyond the proposed C7 stream. Speaking Nov.…

Nielsen's Own Mitch Barns Will Succeed Outside Hire David Calhoun as CEO

Company vet will take over Jan. 1

Sixteen-year Nielsen veteran Dwight "Mitch" Barns will become CEO of the company in 2014, succeeding David Calhoun, who will become executive chairman of Nielsen's board of directors, the company announced.…

More Tricks Than Treats: November Sweeps Begin on Halloween

Ratings predictably meager as HUT levels plummet

By a quirk of the calendar, this year’s November sweeps began on Halloween night and will end on the night before Thanksgiving. Bad news, good news. In kicking off on an evening…

Nielsen Partners With Credit-Check Giant Experian's Marketing Side

Online campaign ratings will parse demos even finer

Ever gotten a credit report on yourself? If so, you probably used data mining company Experian to get the information. Now, the company will be providing specific consumer info to…

Sleepy Hollow, Agents of S.H.I.E.L.D. Enjoy C3 Ratings Boost

Overall, Premiere Week holds steady

The very first batch of C3 ratings for the 2013-14 broadcast season has been processed, and while the variance between the initial live-plus-same-day numbers and the currency was predictably unremarkable,…

Analyst: FTC Condition on Nielsen-Arbitron Hardly Matters

Commission’s quibble benefits ESPN but puts no restrictions on ratings giant

Commissioner Joshua Wright blasted the Federal Trade Commission in his dissent for over-reaching in the condition it imposed on Nielsen’s purchase of Arbitron, but the ultimate impact of the condition…

FTC Approves Nielsen Acquisition of Arbitron

Deal subject to conditions

The Federal Trade Commission on Friday gave Nielsen Holdings the necessary clearance to acquire Arbitron. Subject to standard closing conditions, the deal is now expected to close on Sept. 30. Per…

Commercial Breaks Aren’t Twitter Breaks

Nielsen SocialGuide report says only 30 percent of TV tweets are sent in ad time

While Twitter is rapidly changing the way we watch live television, a new study suggests that the social media giant isn’t necessarily having a corrosive effect on commercial deliveries. According to…

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