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Topic: Nielsen Online Campaign Rating

Google and Nielsen Partner on Online Campaign Ratings [Updated]

Buyers are starting to test buys negotiated on OCR

As part of the ongoing quest to get more TV dollars to Web video, buyers and sellers are suddenly in love with old school metrics like ratings and GRPs. Over…

Nielsen and FreeWheel Expand Online Campaign Ratings Partnership

Aimed to spark OCR usage for video buyers

Nielsen has expanded its relationship with FreeWheel, as the video platform will aim to streamline the usage of Nielsen's Online Campaign Ratings (OCR) for their joint clients. In a best-case scenario for…

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