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Topic: New York

Mcgarrybowen New York Takes the Lead on Intel Tech company spends $85 million in media annually

The New York office of Mcgarrybowen beat incumbent Venables, Bell & Partners to become the new lead agency for Intel. The technology giant spends about $85 million annually on ads. Intel launched…

October 16, 2014, 11:37 AM EDT

Wunderman Fills Its Top Creative Job in New York Toni Hess joins select group of female creative leaders

Yes, there's a paucity of women in top creative roles in advertising. But that isn't what drove Wunderman's Jamie Gallo to hire Toni Hess as chief creative officer for the…

October 15, 2014, 8:00 AM EDT

Grey Names a Head of Creative Technology for New York Fred Gerantabee joined 3 years ago to build the shop's digital practice

Amid Grey New York's new business success in the past few years, one thing that may have not been obvious are the digital assignments won by the agency, which is…

October 6, 2014, 10:35 AM EDT

Saatchi’s New CEO Doesn’t Want to Pick Apart the Past But Robert Senior faces issues that date back years

Robert Senior doesn’t like to dwell on the past, yet many of the challenges he’ll face as Saatchi & Saatchi’s next global CEO date back several years. The churn in the…

October 6, 2014, 8:19 AM EDT

DDB Adds Another Mars Brand Royal Canin arrives sans pitch

Gum, candy and now pet food. DDB, which became a Mars roster shop in 2008 when the company acquired Wrigley and three years later added candy brands like Skittles and Starburst,…

July 24, 2014, 3:18 PM EDT

This Agency Was Tackling Search Before Google Even Existed Acronym wants your company to be an SEO superstar, too

Specs Who Michael Bruh (l.), president, COO; Selina Eizik, U.S. CEO; Anton Konikoff, founder, global CEO What Paid search and SEO agency Where New York, London and Singapore Talk about old school. Launched in…

July 2, 2014, 9:06 PM EDT

DDB Australia's Chris Brown Takes New York CEO Role Peter Hempel shifts to CEO of DDB Group

DDB has reached into its Australian group again to find a leader for its New York office. Chris Brown, who since 2012 has been Australian CEO of DDB Group, is now…

June 24, 2014, 1:53 PM EDT

Thrillist Goes Offline With Best Day of Your Life Experiential marketing takes over New York's East Village

On the longest day of the summer, Thrillist wants to make sure you’re going to have a good time. The online content-meets-commerce publisher is hosting the second annual Best Day…

June 20, 2014, 2:44 PM EDT

McCann Australia's John Mescall Becomes Global ECD A creative leader behind 'Dumb Ways to Die'

McCann Erickson has promoted John Mescall, executive creative director of McCann Australia, to global ecd. In his new role, the Melbourne-based Mescall will move to New York. He joins recently hired…

June 18, 2014, 8:00 AM EDT

The Martin Agency Opens in London U.S.-based shop has never had an office overseas

The Martin Agency is going international. For the first time in its 49-year history, the Richmond, Va.-based agency is opening an office outside the U.S., establishing a presence in London. The shop,…

June 12, 2014, 7:52 AM EDT

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