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YP Touts Its App in New Ads From BarrettSF YellowPages redefines itself for the digital age

Can a 20th century search brand not only survive but thrive in the new millennium? That's the central question facing YP (formerly YellowPages), as the company launches a new campaign from…

September 13, 2013, 12:04 PM EDT

Sleepy’s Gets Playful in New Campaign $75 million effort is the retailer’s biggest ever

Sleepy’s takes a more playful approach in a new campaign from Publicis Kaplan Thaler, though the retailer continues to focus on families and couples at home. One TV ad, “Our First…

September 6, 2013, 6:42 PM EDT

Ad of the Day: Great Hair and Sound Drive Steak 'n Shake Ads Director flexes his Cliff Freeman muscles

Carmichael Lynch’s new campaign for Steak ’n Shake is a triumph of hair, sound and costumes. First, the hair, specifically the feathery, blond mane of “Master,” the central character in the…

August 5, 2013, 11:29 AM EDT

Wild-Haired Man Stars in New Vonage Ads JWT campaign is tagged, 'Crazy generous'

Vonage is trading testimonial ads for a character-driven approach. In the first campaign from new agency JWT, the online phone service today introduces a wild-haired man on the street who, in…

June 3, 2013, 8:00 AM EDT

Babe Ruth Makes Cameo in Jockey's New Ad A great athlete, yes, but also just a man's man

Yes, Babe Ruth used to endorse the Jockey brand, but there’s another reason his image appears in a new ad for Jockey Sport underwear that breaks today. You see, beyond his…

May 13, 2013, 9:59 AM EDT

Ad of the Day: LendingTree Merkley's furry green puppet calls 'BS' on big-bank loans and mortgages

To personify new client LendingTree, Merkley + Partners turned to a puppet. In a new TV ad, "Lenny" is a green-faced, straight-shooting friend to Len, his human counterpart. As both sit…

May 7, 2013, 2:25 PM EDT

Volvo Makes Luxury Play in New Campaign Takes aim at the likes of Mercedes, Audi

Volvo has launched a new campaign that paints the brand in a luxury light, taking on the likes of Mercedes, BMW, Lexus and in particular, the Audi A4. In an initial TV ad from Arnold…

April 16, 2013, 9:21 PM EDT

Honest Tea Dips Its Toe Into TV New campaign from Amalgamated bows new tag

How does a challenger brand embrace mass media without losing touch with its grass roots? That’s a key challenge facing Honest Tea, as the beverage launches its first TV ad today.…

July 16, 2012, 6:56 PM EDT

Go Daddy Actually Hires an Agency New campaign to break during the Olympics

Go figure. Go Daddy, the Internet domain name player known for producing its own salacious-yet-traffic-generating spots for the Super Bowl, has hired an agency to produce a campaign that will break…

June 13, 2012, 7:37 AM EDT

Perky 'Trudy' Drives True Lemon Push Roth Partners breaks first work for brand

A perky, energetic character named “Trudy” is central to Roth Partners’ first work for True Lemon, a natural lemon flavoring for water that’s looking to steal share from bigger players…

May 18, 2012, 5:24 AM EDT

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