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Sleepy’s Gets Playful in New Campaign $75 million effort is the retailer’s biggest ever

Sleepy’s takes a more playful approach in a new campaign from Publicis Kaplan Thaler, though the retailer continues to focus on families and couples at home. One TV ad, “Our First…

September 6, 2013, 6:42 PM EDT

Ad of the Day: Great Hair and Sound Drive Steak 'n Shake Ads Director flexes his Cliff Freeman muscles

Carmichael Lynch’s new campaign for Steak ’n Shake is a triumph of hair, sound and costumes. First, the hair, specifically the feathery, blond mane of “Master,” the central character in the…

August 5, 2013, 11:29 AM EDT

Wild-Haired Man Stars in New Vonage Ads JWT campaign is tagged, 'Crazy generous'

Vonage is trading testimonial ads for a character-driven approach. In the first campaign from new agency JWT, the online phone service today introduces a wild-haired man on the street who, in…

June 3, 2013, 8:00 AM EDT

Babe Ruth Makes Cameo in Jockey's New Ad A great athlete, yes, but also just a man's man

Yes, Babe Ruth used to endorse the Jockey brand, but there’s another reason his image appears in a new ad for Jockey Sport underwear that breaks today. You see, beyond his…

May 13, 2013, 9:59 AM EDT

Ad of the Day: LendingTree Merkley's furry green puppet calls 'BS' on big-bank loans and mortgages

To personify new client LendingTree, Merkley + Partners turned to a puppet. In a new TV ad, "Lenny" is a green-faced, straight-shooting friend to Len, his human counterpart. As both sit…

May 7, 2013, 2:25 PM EDT

Volvo Makes Luxury Play in New Campaign Takes aim at the likes of Mercedes, Audi

Volvo has launched a new campaign that paints the brand in a luxury light, taking on the likes of Mercedes, BMW, Lexus and in particular, the Audi A4. In an initial TV ad from Arnold…

April 16, 2013, 9:21 PM EDT

Honest Tea Dips Its Toe Into TV New campaign from Amalgamated bows new tag

How does a challenger brand embrace mass media without losing touch with its grass roots? That’s a key challenge facing Honest Tea, as the beverage launches its first TV ad today.…

July 16, 2012, 6:56 PM EDT

Go Daddy Actually Hires an Agency New campaign to break during the Olympics

Go figure. Go Daddy, the Internet domain name player known for producing its own salacious-yet-traffic-generating spots for the Super Bowl, has hired an agency to produce a campaign that will break…

June 13, 2012, 7:37 AM EDT

Perky 'Trudy' Drives True Lemon Push Roth Partners breaks first work for brand

A perky, energetic character named “Trudy” is central to Roth Partners’ first work for True Lemon, a natural lemon flavoring for water that’s looking to steal share from bigger players…

May 18, 2012, 5:24 AM EDT

New Courtyard Ads Contrast Hassles With Comforts Campaign highlights lobby amenities

Overcoming the myriad obstacles of air travel might just be worth it if you end up at an accommodating hotel. This is the core message behind a new campaign for Courtyard…

April 4, 2012, 12:59 PM EDT

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