new campaign | Adweek new campaign | Adweek
Advertisement

Topic: new campaign

Type
Watch Out Hamburger Helper, Midas Has a Talking Hand Now Too New campaign is The Martin Agency's first work for the chain

Midas and The Martin Agency are putting their faith in a talking hand. A new campaign breaking tonight uses a disembodied golden hand with a face in its palm to represent…

October 2, 2013, 11:58 AM EDT

Two Perky Women Star in Queso Dip Ads Push for Velveeta-Ro*Tel mix also includes road trips

Duos rule in campaigns for Queso Dip, the mixture of Velveeta and Ro*Tel diced tomatoes and chilies. For the past two years, a young couple has been central to the dip’s…

September 23, 2013, 9:00 AM EDT

YP Touts Its App in New Ads From BarrettSF YellowPages redefines itself for the digital age

Can a 20th century search brand not only survive but thrive in the new millennium? That's the central question facing YP (formerly YellowPages), as the company launches a new campaign from…

September 13, 2013, 12:04 PM EDT

Sleepy’s Gets Playful in New Campaign $75 million effort is the retailer’s biggest ever

Sleepy’s takes a more playful approach in a new campaign from Publicis Kaplan Thaler, though the retailer continues to focus on families and couples at home. One TV ad, “Our First…

September 6, 2013, 6:42 PM EDT

Ad of the Day: Great Hair and Sound Drive Steak 'n Shake Ads Director flexes his Cliff Freeman muscles

Carmichael Lynch’s new campaign for Steak ’n Shake is a triumph of hair, sound and costumes. First, the hair, specifically the feathery, blond mane of “Master,” the central character in the…

August 5, 2013, 11:29 AM EDT

Wild-Haired Man Stars in New Vonage Ads JWT campaign is tagged, 'Crazy generous'

Vonage is trading testimonial ads for a character-driven approach. In the first campaign from new agency JWT, the online phone service today introduces a wild-haired man on the street who, in…

June 3, 2013, 8:00 AM EDT

Babe Ruth Makes Cameo in Jockey's New Ad A great athlete, yes, but also just a man's man

Yes, Babe Ruth used to endorse the Jockey brand, but there’s another reason his image appears in a new ad for Jockey Sport underwear that breaks today. You see, beyond his…

May 13, 2013, 9:59 AM EDT

Ad of the Day: LendingTree Merkley's furry green puppet calls 'BS' on big-bank loans and mortgages

To personify new client LendingTree, Merkley + Partners turned to a puppet. In a new TV ad, "Lenny" is a green-faced, straight-shooting friend to Len, his human counterpart. As both sit…

May 7, 2013, 2:25 PM EDT

Volvo Makes Luxury Play in New Campaign Takes aim at the likes of Mercedes, Audi

Volvo has launched a new campaign that paints the brand in a luxury light, taking on the likes of Mercedes, BMW, Lexus and in particular, the Audi A4. In an initial TV ad from Arnold…

April 16, 2013, 9:21 PM EDT

Honest Tea Dips Its Toe Into TV New campaign from Amalgamated bows new tag

How does a challenger brand embrace mass media without losing touch with its grass roots? That’s a key challenge facing Honest Tea, as the beverage launches its first TV ad today.…

July 16, 2012, 6:56 PM EDT

Advertisement