Mobile | Adweek Mobile | Adweek
Advertisement

Topic: Mobile

Toyota Sees 45% Boost in Traffic Through Targeted Mobile Ads Takes aim at competitors’ customers

The automotive industry has long been viewed as the sweet spot for location-based marketing, with campaigns that track all parts of the car-buying process. But brands have been reluctant to…

September 7, 2014, 8:22 PM EDT

The Battle to Own Branded Content Creative, media and PR agencies vie to serve marketers in the burgeoning discipline

Doug Scott’s recent departure from OgilvyEntertainment, the successful unit he founded eight years ago, has raised questions about whether its WPP parent might fold it into another corporate entertainment sibling…

September 7, 2014, 8:20 PM EDT

Evian's Real-Time Marketing Reaps Big Social Stats Targets New Yorkers with Twitter-enabled service

Water brands aren’t typically known for envelope-pushing marketing programs. But new results from a recent Evian Twitter campaign that the brand shared with Adweek reveal how the marketer uses real-time…

September 5, 2014, 3:39 PM EDT

Catalina Buys Digital Coupon Company Aims to boost mobile offers

Catalina has acquired digital coupon company Cellfire to expand its brand offerings and build mobile loyalty programs. Cellfire is a website and mobile app that's used by 22,000 retailers in the…

September 5, 2014, 2:42 PM EDT

Kimberly-Clark Tackles Potty Training Woes With New App Swaps augmented reality for utility

Millennial moms want parenting help, but they want to do it their own way. And Kimberly-Clark hopes to convey that key point with a mobile campaign for its Pull-Ups brand…

August 20, 2014, 12:23 PM EDT

UGG's Tween-Targeting Mobile Campaign Nets 17 Million Views Capitalizes on the selfie generation

In a time when most marketers are just starting to ramp up mobile investments to target millennials, UGG appears to be well ahead of the curve by targeting iPod Touch-toting…

August 19, 2014, 5:09 PM EDT

Lovely Ad for Pinterest Shows How It Can Inspire Collaborative Brilliance (or at Least Dinner) Messaging opens up new possibilities

Pinterest touts its newly unveiled messaging feature in this handsomely shot two-and-a-half minute video from production house Strike Anywhere. The clip is Apple-esque, as are so many personal-tech ads these days,…

August 19, 2014, 3:39 PM EDT

Millennials Abandon Cash for Mobile Payment Apps Venmo gives competitors a run for their money

If trends among millennials are any indication, cash, checks and credit cards could all be going the way of the passenger pigeon. As Bloomberg points out, mobile payment apps like eBay's…

August 18, 2014, 4:08 PM EDT

The 4 Biggest Marketing Implications From Amazon's Fire Phone Gesture-based ads and a lot of shopping

Amazon’s new Fire phone has been out for less than a month, but already a number of brands like eBay, Fandango and Orbitz are eyeing the phone for potential marketing…

August 18, 2014, 7:00 AM EDT

Mobile Payment Options at the Pump Are Growing Gilbarco teams up with VeriFone to become latest to offer mobile options

VeriFone Systems and retail petroleum technology company Gilbarco Veeder-Root hope to entice customers to pay electronically at the gas pump. The two companies announced a partnership today to offer electronic payments…

August 13, 2014, 3:51 PM EDT

Advertisement