Topic: Mobile

After Running a Radical Vertical Super Bowl Ad, Jeep Goes All-In on Snapchat

Includes user-generated content and sponsored filters

Jeep raised more than a few eyebrows in February when it chose to air its minute-long Super Bowl spot "Portraits" vertically, partly because the creative fit the size of a mobile…

7 Marketing Implications of the Oculus Rift Being Available to Consumers

Branded headsets to high-quality video

Facebook's $2 billion baby Oculus Rift finally started shipping headsets to consumers today, a much-needed move to make virtual reality more mainstream. The development will likely benefit agencies and brands…

GrubHub's New App Turns Food-Related Texts Into Emojis

More than 50 custom graphics for hungry—and hangry—users

             GrubHub tries to chat with millennials through emojis. GIF: Yuliya Kim; Source: GrubHub Add GruhHub to the seemingly endless list of brands that have emojified every form of communication. The…

This App Pairs Brands Like Coca-Cola and Starbucks With the Perfect Agency

Agency Spotter boasts 12,000 agencies on its platform

Brand marketers: Tired of being flooded with agency pitches? There's an app for that. Today, Agency Spotter, a site that matches marketers and agencies, is launching a mobile app with the…

Big Tech Firms Are Ready for the Internet of Things, Even If Marketers Are Not

Too much data and unclear ROI keeps brands from buying in

BARCELONA, Spain—By 2020, there will be 50 billion Internet of Things (IoT) devices globally, according to Cisco. That's the one big stat that keeps coming up at Mobile World Congress…

In the Future, Visa Will Tell You When It's Time to Fill Up Your Car With Gas

Part of brand's big bet on Internet of Things

BARCELONA, Spain—For Visa, mobile payments are old news. Nowadays, the brand has its eye on tying the Internet of Things to payments—starting with the connected car. While not yet a…

Can Mobile Save the Cruise Industry?

Royal Caribbean's CEO talks digital innovation

BARCELONA, Spain—When you think of the world's biggest mobile brands, Royal Caribbean probably isn't the first name that comes to mind, but its fleet of ships are slowly becoming floating…

Here's the Latest Sign Snapchat Is Everywhere: It's Getting Into Short Films

Partners with Tribeca Film Festival

Snapchat is going from the small screen to the big screen. The Tribeca Film Festival has partnered with the popular mobile-social app, inviting its users to create humorous videos no longer than 200…

Want to Block Ads? Wired Will Start Charging You for It

Offers ad-free version for $1 a week

Tech publisher Wired, which found that more than 20 percent of its daily readers use ad-blocking software, thinks it's found a way to recoup some of that lost advertising revenue:…

Why Marketing for the Year In Which We Actually Live Is a Game Changer

Your message must meet consumers on mobile with video

There's a discussion I want to have with the entire marketing world. Agencies, clients, everyone. This discussion is too important to leave anyone out of it. What I want to talk…