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7-Eleven Extends Birthday Celebration With Mobile App Convenience giant will give away freebies from July 12-19

As you may already know, July 11 (7/11) is the day convenience store giant 7-Eleven has adopted as its birthday, and every year for the past dozen years the chain,…

July 9, 2014, 12:19 PM EDT

McDonald’s Plays With Mobile Payments in Georgia Adoption in Columbus is apparently slow

Over the past four months, McDonald’s has been testing mobile payments within a branded app in the Columbus, Ga., market after several years of experimenting with efforts in other pockets…

June 24, 2014, 2:38 PM EDT

Victoria’s Secret’s New App Mobilizes Direct Mail Latest retailer to embrace augmented reality

While a number of different retailers continue to struggle in building mobile apps that keep people coming back, Victoria’s Secret’s college-focused Pink is taking a different approach by integrating its…

May 28, 2014, 4:51 PM EDT

Oreo Boosts App Engagement With Movie-Themed Content Claims 4 million downloads

As part of inking its first global movie marketing deal with Paramount Pictures, Oreo is extending the reach of its mobile app with themed content. The Mondelez-owned cookie brand’s app update…

May 21, 2014, 5:08 PM EDT

Twitter's MoPub Welcomes Facebook's Mobile Ads Into Its Platform All networks plug in

Facebook’s mobile ad network seems like a clear threat to Twitter and its MoPub ambitions, but the relationship is complicated. In fact, MoPub has welcomed the Facebook Audience Network into…

May 1, 2014, 12:24 PM EDT

Mark Zuckerberg Gets Reflective as He Nears 30 Espouses motto of 'ship love' at the f8 conference

Facebook has a new unofficial motto: Ship Love. The old motto everyone knows is Move Fast and Break Things, but at today’s f8 developers conference a kindler, gentler Mark Zuckerberg…

April 30, 2014, 7:51 PM EDT

New Ad Exchange Delivers Mobile Video Expect in-app commercial interuption

Get ready for more in-app messages like this: “and now a word from our sponsors,” as ad company Vungle today launched an in-app video ad exchange that will serve commercials…

April 25, 2014, 4:22 PM EDT

Nielsen's New Consumer App Is Really a Market Research Tool [Updated] Company should be more upfront about its purpose, says privacy advocate

Nielsen's new "topten" app seems harmless enough: offer consumers a quick and easy way to find out the most popular TV shows, books, songs, video games, movies and more. You…

September 16, 2013, 4:28 PM EDT

LinkedIn Buys Flipboard Competitor Pulse for $90 Million Apps not shuttering, but new products on the way

It's been a weird month for social and media. A few weeks after Facebook’s managing editor announced his departure and during the same week Tumblr said it is dismantling its…

April 11, 2013, 5:18 PM EDT

Sum of Yahoo's Acqui-hires Could Be a New Mobile Homepage Mobile news app Summly is latest in acquisition spree

Yahoo CEO Marissa Mayer has made of point of prioritizing mobile as central to the portal’s future. That has led to string of acquisitions—the most recent being Monday’s pick-up of…

March 25, 2013, 8:14 PM EDT

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