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Topic: Mobile app

SoulCycle Spins Into the Growing Mobile Fitness Market With Its New App

Book your classes, then disconnect and ride

SoulCycle is known—and often parodied—for making spin classes a national craze. Until now, the buzz mostly came from word-of-mouth. But today, the brand launches a mobile app, supported by one…

National Baseball Hall of Fame's App Pings You With Location-Based Facts

76-year-old museum tests mobile check-ins

With Major League Baseball season less than a week away, the National Baseball Hall of Fame is tapping into sports fans' addiction to their smartphones this year. Today, the Hall of…

Trojan Turns Sex Education Into a Cards Against Humanity-Style Game

An interesting twist on branded apps

Spring break is in full force for America's college students, and Trojan has a new mobile app designed to turn awkward sex talks into a fun game. Trojan and agency Meredith…

Facebook is Now Helping Marketers Fine-Tune Those Ads for Mobile Apps

How about a game to go with that new tablet?

For companies that love to advertise their apps on Facebook during the holidays, the social site has some new targeting options this year.  Now, mobile-app advertisers are guaranteed their promos will…

Facebook Departs From Real-Name Policy to Allow Privacy in Rooms

New app reminiscent of old Web

Facebook’s new app Rooms is a nod to the desire for anonymity online and represents a throwback to the old-school Internet. Facebook launched its anticipated privacy-centric app this week to…

Kimberly-Clark Tackles Potty Training Woes With New App

Swaps augmented reality for utility

Millennial moms want parenting help, but they want to do it their own way. And Kimberly-Clark hopes to convey that key point with a mobile campaign for its Pull-Ups brand…

Hailo Goes Guerilla to Take On Uber and Lyft as Ride-Sharing War Heats Up

Debuts campaign in NYC, Chicago and Toronto

Hailo, which helps consumers flag taxis, is embarking on a guerilla marketing campaign today in New York, Chicago and Toronto. For each city, the mobile app has hired a team…

Auntie Anne’s Debuts App to Help You Track Your Pretzel Addiction

Brand sees big growth potential for mobile loyalty program

Would you use a mobile app to keep track of how many pretzels you bought? That's the idea behind Auntie Anne's national rollout of its loyalty program and its accompanying app…

Quantcast Links Web and Mobile App Data for Ad Targeting

PerezHilton.com is an early tester

Quantcast is meshing consumer Web and mobile app behavior with an eye on making real-time ad buying more targeted. Its new data-reporting system, dubbed Audience Interests, is aimed at digital publishers…

Office Depot Teams Up With R5 for Back-to-School Campaign

Retailer layers social, video into augmented reality

Office Depot is the latest retailer to bet on augmented reality to target millennial back-to-school shoppers this year. The retailer is launching a mobile campaign for the second year that…

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