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Topic: Mobile advertising

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How HotelTonight’s First Instagram Ad Came Together Moves from direct response to branding

The interest in Instagram’s advertising business only continues to grow for marketers outside of the pool of the social mobile app's initial brand partners, and a new look into HotelTonight’s…

August 13, 2014, 12:00 PM EDT

Advertisers Say Gaming App's 'Winning' Approach Is Creating More Sales Than Display Ads Freeway rewards engagement with free stuff

Anyone can serve an ad to a consumer, but how to get that consumer to click through—or even better, to actively engage with the brand—is one of the central struggles…

August 12, 2014, 1:24 PM EDT

Sony Is Targeting Influencers' Real-Life Friends It's employing Pursway's system

Pursway claims it can tap into Facebook and other social nets to target email, direct mail and social media messages to the family and friends of influential buyers. Its platform,…

August 12, 2014, 9:00 AM EDT

Smokey Bear’s 70th Birthday Is Cause for Celebration—on Instagram The U.S. Forest Service dives deeper into social media

The U.S. Forest Service is about to become one of the first federal organizations to run Instagram ads in the mobile-social app with a splash tomorrow to celebrate the 70th…

August 8, 2014, 2:07 PM EDT

Quantcast Links Web and Mobile App Data for Ad Targeting PerezHilton.com is an early tester

Quantcast is meshing consumer Web and mobile app behavior with an eye on making real-time ad buying more targeted. Its new data-reporting system, dubbed Audience Interests, is aimed at digital publishers…

August 5, 2014, 4:21 PM EDT

McDonald’s Gets Super-Sized Backlash With Instagram Ads People aren’t loving it

Just as marketers expect for Instagram to open its advertising platform to the masses soon, a new McDonald’s promo underscores the challenges that marketers may have in nailing ads on…

August 4, 2014, 4:56 PM EDT

Why Instagram Ads Could be Huge for Facebook's Mobile Empire $100 million quarterly out of the gate, industry players say

It's still unclear when Instagram ads will become widely available to marketers. Facebook doesn't appear to be in a hurry to make purchasing and placing Instagram promos an automated experience,…

July 31, 2014, 3:38 PM EDT

Big Brands Are Driving Facebook and Twitter's Mobile Ad Explosion CPG and automotive jump aboard

Twitter and Facebook are killing it with mobile ad sales right now chiefly because they are expanding their customer base from smaller direct-response and app-install players to big brands, according…

July 30, 2014, 4:16 PM EDT

Mobile Ad Spending Expands, but Still Doesn't Match User Growth 83% jump expected this year

Smartphones and tablets will this year draw more money from advertisers than the traditional outlets of newspaper and radio, The Wall Street Journal reported. According to estimates from research firm eMarketer,…

July 22, 2014, 11:41 AM EDT

Mobile Video Study Claims Better Performance Than TV But that’s not always a good thing

A new report from the Mobile Marketing Association, Millward Brown and Tremor Video today finds that mobile video ads get consumers talking about ads more than television spots, even if…

July 14, 2014, 3:21 PM EDT

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