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Topic: Mobile advertising

IAB Study: Mobile Marketers Are Gung-Ho About Programmatic, But Few Are Using It

Only 27 percent of execs have bought automated ads

Despite the massive shift toward programmatic buying for online ads over the past few years, only a small group of mobile marketers are using the media-buying tactic, according to a…

This Vodka Brand's App Uses Beacons to Light Up Bottles With Custom Messages

Tech's new gift is more than a novelty

Beacons have been a buzzy topic for digital marketers in the past year, but mostly, brands have just used them to push out offers and coupons. Now, Medea—a maker of…

Marketers Weigh In on Periscope vs. Meerkat

Twitter's app is more polished, but Meerkat's got the buzz

Twitter released its live-streaming mobile app, Periscope, today, and media, agency and brand players agree it's well positioned to challenge South by Southwest darling Meerkat. Meerkat made waves at the Austin,…

As Meerkat's User Growth Explodes, Here Are 4 Tools Marketers Want ASAP

Agencies weigh in on what should be next

Meerkat, the South by Southwest darling, surpassed the 300,000 user mark around four days ago and stated on March 15 that it was growing 30 percent daily. Today, the one-month-old…

With Turn-by-Turn Directions, Google's Waze App Wants to Win Mobile Advertising

Dunkin' Donuts, Panera Bread target drivers

Nearly two years after Google acquired Waze for more than $1 billion, new research and prolonged advertising deals from brands show that the mapping app is making a dent in…

What 7 Brands Are Already Doing on the Apple Watch

Each example is remarkably different

Apple debuted the long-awaited Apple Watch today, and as promised, it gives marketers a completely different way to think about mobile creative. A number of brands and tech names have…

170 U.S. Brands Are Already Using This Ad Tech That Can Target People in a Specific Building

xAd shows how precise location data is getting

The motto of the 28th annual Mobile World Congress is "The Edge of Innovation," and xAd's message at the conference is particularly on theme. The New York tech company can…

Infographic: How Mobile Ads Are Becoming More Engaging and Accountable

These are the issues behind the quest for real viewership

A week ago, it was revealed that Facebook had begun working with the MRC, IAB and Nielsen on creating viewability standards for mobile ads. The move appeared to be another…

If Starwood's Customers Tap Uber This Weekend, They Could Get a Free Night's Stay

Hotel brand looks to ride-sharing app to boost loyalty perks

Starwood Hotels & Resorts has inked a deal with ride-sharing app Uber so that people can earn loyalty points for booking cab rides. The partnership is part of the hotel giant's…

How Carl's Jr. Makes the Most of a 6-Second Mobile Video Ad

Product placement is key

Following up on this year's racy regional Super Bowl commercial with Charlotte McKinney, Carl's Jr. needed an eye-popping mobile ad that used the same creative. But building a prominent smartphone promo…

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