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Topic: Mobile advertising

9 Data Points That Show How Marketers Are Using Snapchat

Study sheds light on emerging platform

New York-based L2 researches emerging social platforms, and we asked the company to pull numbers for our June 13 cover story about Snapchat. Due to its extensive study, we weren't able to include…

Instagram Ads Now Include Mobile Banners

Direct-response tool rolls out internationally

Slowly but surely, Instagram is turning into a direct-response platform for brands, and now calls-to-action look a little bit more like banner ads than highly styled and edited posts. The Facebook-owned…

How AOL Used Snapchat as a Recruitment Tool for Millennial Women

Increased application interest by 18 percent

Last November, AOL was looking for a new way to promote diversity and talent while also getting more millennial women to apply for jobs. Twitter and Instagram seemed like natural…

L’Oréal Will Add Makeup to Selfies as the First Beauty Brand Snapchat Lens

Sponsored eyeliner filter takes over this weekend

If you use Snapchat to take a selfie this weekend, there's a good chance that you'll also see an eyeliner ad. On Saturday, L'Oréal Paris is running the first Snapchat…

22 Things From Mary Meeker's Internet Trends Presentation That Marketers Need to Know

R/GA breaks down what's to come for mobile and video

Venture capitalist Mary Meeker's annual presentation always gets the tech industry's attention as a gauge of where digital trends and marketing are and where they're headed in the coming years,…

Adobe Upgrades Ad Capabilities for Real-Time Creative, Mobile and Video

Clients will be able to better target consumers

Adobe Systems is practically in a digital arms race to create the best marketing software services around, going up against the likes of IBM, Oracle, Salesforce and other big players. So now,…

Digital Advertising Revenue Jumped 20% in 2015, According to IAB Report

And mobile is driving its growth

Digital advertising revenues reached $59.6 billion in the United States during 2015, marking a 20 percent jump compared to the year before, according to the Interactive Advertising Bureau's annual study…

This Mobile Agency Found Its Newest Intern on Tinder

Fetch’s one-day stunt resulted in 270 candidates

If you want to hire interns to work at a mobile agency, you need to find them in apps where they spend a lot of time—like Tinder. Earlier this year, Dentsu-owned…

MRC's First Stab at Viewability Standards Treats Mobile Ads the Same as Desktop

But no guidance on news feed promos

Almost a year after it started the process of measuring mobile viewability, the Media Rating Council has issued its first set of guidelines, which recommend that marketers treat smartphone and…

7 Reactions to Whether the New, Smaller iPhone Is Bad for Mobile Advertising

Agency and tech players weigh in

Apple today announced its smallest smartphone ever in the iPhone SE, which comes in at 4 inches and is a cheaper alternative (starting at $399) to the company's iPhone 6S…

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