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Topic: Mashable

As Mashable Shifts Focus to Video, It Partners With Bravo, Telemundo and Facebook Live

New data dashboard will drive content creation

Mashable is planning to partner with Bravo, Telemundo and Facebook Live in an effort to build out both linear and digital video operations for its media and entertainment business. At its…

Mashable Lays Off Editorial Staff as It Shifts Focus to Video

Scraps world news and politics coverage

A week after finding a TV partner in its hastened push into video, Mashable is laying off several editorial staffers. "We are certain this is the right direction for Mashable. But…

Turner Hopes Investment in Mashable Makes Them Ideal Partners for the Future of TV

TBS, TNT can distribute video content on the site

For years, the relationship between old and new media resembled that of awkward 13-year-olds at a middle school dance, standing on opposite sides of the gymnasium. But the past few years…

5 Experiential Marketing Activations From SXSW That You Need to See

Budweiser, Suicide Squad, American Greetings and more

South by Southwest is more branded than ever—whether attendees are happy about it is another story—and that means brand activations are everywhere. The Austin, Texas-based festival has become a hub…

Here Are 4 Mobile Messaging Apps Marketers Need to Know About in 2016

Snapchat and Facebook aren’t the only names in town

When it comes to messaging, Snapchat and Facebook-owned WhatsApp and Messenger are the go-to apps of millennials and marketers alike. But increasingly, a new crop of messaging apps is growing…

Playboy Will Make Its NewFronts Debut in May Along With 5 Other Publishers

Digital video producers vie for advertising dollars

A 60-year-old publication will be one of the new kids on the NewFronts block in 2016. Playboy will be among the 37 presenters during the fifth Digital Content NewFronts, where publishers…

3 New Publishers Go All In on Snapchat Discover

Mashable, Tastemade and IGN sign on as partners

Starting tomorrow, Snapchat users are going to see more media brands in the Discover portal. Mashable, food publisher Tastemade, and IGN—a video-game and entertainment publisher—will start cranking out daily Snapchat content…

Mashable Uses Vertical Video to Visit the Creator of the Cronut

Mostly for editorial, and ready for advertisers, too

Count Mashable among those to embrace vertical video. The media company published its first story this morning that will be embedded with vertical videos for desktop, mobile and iOS, riding the…

Google Program Lets Readers Pay a Buck a Month to Block Ads

Test partners include The Onion, Imgur and Mashable

Web publishers for 15 years have struggled with getting readers to pay for content they are accustomed to acquiring for free. Pay walls have been built and dismantled, print-and-digital packages…

14 Digital Trends on Kleiner Perkins' Venture Capital Radar

Mary Meeker on who shall inherit the Web

Snapchat and WhatsApp both account for 700 million photos shared daily. The average Google user is six times more valuable than the average Facebook user. Buzzfeed is big on Facebook…

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