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Topic: Mashable

3 New Publishers Go All In on Snapchat Discover

Mashable, Tastemade and IGN sign on as partners

Starting tomorrow, Snapchat users are going to see more media brands in the Discover portal. Mashable, food publisher Tastemade, and IGN—a video-game and entertainment publisher—will start cranking out daily Snapchat content…

Mashable Uses Vertical Video to Visit the Creator of the Cronut

Mostly for editorial, and ready for advertisers, too

Count Mashable among those to embrace vertical video. The media company published its first story this morning that will be embedded with vertical videos for desktop, mobile and iOS, riding the…

Google Program Lets Readers Pay a Buck a Month to Block Ads

Test partners include The Onion, Imgur and Mashable

Web publishers for 15 years have struggled with getting readers to pay for content they are accustomed to acquiring for free. Pay walls have been built and dismantled, print-and-digital packages…

14 Digital Trends on Kleiner Perkins' Venture Capital Radar

Mary Meeker on who shall inherit the Web

Snapchat and WhatsApp both account for 700 million photos shared daily. The average Google user is six times more valuable than the average Facebook user. Buzzfeed is big on Facebook…

Mark Zuckerberg Gets Reflective as He Nears 30

Espouses motto of 'ship love' at the f8 conference

Facebook has a new unofficial motto: Ship Love. The old motto everyone knows is Move Fast and Break Things, but at today’s f8 developers conference a kindler, gentler Mark Zuckerberg…

Responsive Websites Are Great for Users, but How Are the Ad Dollars Being Affected?

Seamlessly running campaigns is key

Since so many consumers hop from smartphone to desktop to tablet and back again multiple times a day, Web publishers have rushed to embrace responsive design: a technology that automatically…

GE's Twitter Vine 'Science Fair' Gets Social Ad Push

Tumblr, BuzzFeed, Facebook, Promoted Tweets in play

General Electric is executing a Twitter Vine-based "science fair" promotion through Aug. 15 that includes ads via several social platforms as well as an influencer push. The Fairfield, Conn.-based corporation…

Publishers Love Responsive Design, But There Are Imperfections

Internet Week panel focuses on new world of cross device publishing

Publishers are in love with responsive design. But every new relationship has its challenges. That was evident on Tuesday at an Internet Week panel focused on how design impacts the newsroom,…

Forget Finding Your Friends. SXSW Shifts to Outer Space

Talk shifts from altering lifestyles to changing the world

This year, like the one before it, nobody "won" South By Southwest Interactive. This is not news, nor is it a surprise for a festival that's been in the middle…

NFL Held Invite-Only Show Right Before SXSW Began

Panels included Twitter, Instagram, Blue State Digital and other notables

Tech players and marketers are now consuming their final drinks for South by Southwest Interactive, a five-day conference wrapping this evening. For the National Football League's digital marketers still in…

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