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Topic: Mashable

Responsive Websites Are Great for Users, but How Are the Ad Dollars Being Affected? Seamlessly running campaigns is key

Since so many consumers hop from smartphone to desktop to tablet and back again multiple times a day, Web publishers have rushed to embrace responsive design: a technology that automatically…

September 25, 2013, 6:56 AM EDT

GE's Twitter Vine 'Science Fair' Gets Social Ad Push Tumblr, BuzzFeed, Facebook, Promoted Tweets in play

General Electric is executing a Twitter Vine-based "science fair" promotion through Aug. 15 that includes ads via several social platforms as well as an influencer push. The Fairfield, Conn.-based corporation…

August 7, 2013, 3:02 PM EDT

Publishers Love Responsive Design, But There Are Imperfections Internet Week panel focuses on new world of cross device publishing

Publishers are in love with responsive design. But every new relationship has its challenges. That was evident on Tuesday at an Internet Week panel focused on how design impacts the newsroom,…

May 22, 2013, 11:24 AM EDT

Forget Finding Your Friends. SXSW Shifts to Outer Space Talk shifts from altering lifestyles to changing the world

This year, like the one before it, nobody "won" South By Southwest Interactive. This is not news, nor is it a surprise for a festival that's been in the middle…

March 15, 2013, 4:51 PM EDT

NFL Held Invite-Only Show Right Before SXSW Began Panels included Twitter, Instagram, Blue State Digital and other notables

Tech players and marketers are now consuming their final drinks for South by Southwest Interactive, a five-day conference wrapping this evening. For the National Football League's digital marketers still in…

March 12, 2013, 8:13 PM EDT

Mashable Unveils New Native 'Social Lift' Ad Unit Announcement caps off a week of high visibility for the site in Austin

Today, at Mashable's SXSW MashShow event, CEO and founder Pete Cashmore presented the company's newest native ad unit to the Austin, Texas, crowd.  Called Social Lift, the product is a natural…

March 11, 2013, 3:09 PM EDT

AP Hires Mashable Exec to Build Digital Ad Strategy Ken Detlet to expand ad sales team

The Associated Press hired former Mashable ad sales exec Ken Detlet to be its first vp of digital advertising strategy and sales as the news organization tries to augment its…

February 12, 2013, 11:46 AM EST

Native Ad Economics How three publishers made custom advertising pay off

Call it custom content, sponsored stories, native ads—publishers from Wired to BuzzFeed are chasing gold in ads that look and read like edit to rid themselves of dependence on the…

January 15, 2013, 6:03 AM EST

Why Native Ads Are Bad News for Some Agencies Publishers, clients pose a threat to creative shops

When Capital One set out to endear itself with entrepreneurs, it enlisted Forbes to create blog posts on its behalf about cybercrime and other scourges of small business. Likewise, UPS…

January 8, 2013, 6:10 AM EST

Mashable Leans Hard Into Native, Viewable Ads Social media hub also looks to engineer viral stories

Mashable is set to unveil a beta launch redesign on Wednesday (Nov. 14) aimed at putting the social media-centric publication at the center of both the data-driven publishing and native advertising…

November 14, 2012, 12:00 AM EST

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