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Topic: Magazines

Mobile Ads Will Surpass Print and Radio This Year

Representing 10% of media marketplace

Yes, there's money to be made in mobile advertising. New York-based eMarketer predicts mobile will account for 9.8 percent of the total United States ads marketplace this year, surpassing newspapers (9.3…

Magazine Smartphone Apps Are Being Brought Back From the Dead

Free content makeovers may be the way to go

Not so long ago, magazine publishers were flooding the market with smartphone apps. But a browse through the Apple App Store reveals dozens of magazine-branded apps languishing in a sort…

Traditional Publishers Are Struggling as Buying Goes Automated

Where is the digital growth?

No one expected publishing companies’ digital revenue to catch up to print overnight, but what does it say when that revenue stream at The New York Times Co., Tribune Co.…

Cosmo Editor Joanna Coles Thinks Digital Is Good for Magazines

Consumers will never fully give up print

If you want to be culturally relevant, you have to be on digital. The world is much less exclusive now than it used to be. Fashion is a really good…

As Digital Grows, Publishers Say Print Media Buyers Are Getting Cut Out of the Action

Anybody need an ad page?

As traditional media budgets continue to shift to digital, print media buyers aren’t the kings of the hill they once were. Magazines are hardly dead—advertisers are projected to spend more than…

A Stylish New Magazine Mixes Food and Fashion

Cherry Bombe is run by Harper's Bazaar alums

Specs Who Editorial director Kerry Diamond (l.) and creative director Claudia Wu What Niche food magazine Where New York offices Food and fashion haven’t always had the best of relationships. But these days, fashion…

New York Wins Magazine of the Year at ASME Awards

National Geographic also cleans up, with four Ellies

New York was the big winner at tonight's National Magazine Awards, where it was named Magazine of the Year, beating out National Geographic, Time, Esquire and Glamour. New York also…

The New Republic Debuts Redesign

Nearly century-old brand adds digital savvy to print legacy

Almost a year after being purchased by Facebook co-founder Chris Hughes, The New Republic has unveiled an extensive redesign. In addition to its 20 annual print issues—the first of which…

Digital-Only Magazine Readership Up Nearly 50 Percent

GfK MRI finds overall readership increases slightly

Magazines’ newsstand sales may be struggling, but there’s a bright spot when it comes to digital readership. Today, GfK MRI released its fall 2012 Survey of the American Consumer, which…

Holiday Mag Discounts: Good for Subscribers, Bad for Business?

The pros and cons of slashing subscription prices

‘Tis the season for huge savings. Whether they’re buying a car, TV or the latest Barbie, customers expect big price drops during the holiday season. The same goes in the…

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