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Topic: Magazines

Holiday Mag Discounts: Good for Subscribers, Bad for Business? The pros and cons of slashing subscription prices

‘Tis the season for huge savings. Whether they’re buying a car, TV or the latest Barbie, customers expect big price drops during the holiday season. The same goes in the…

November 26, 2012, 3:56 PM EST

Pubs That Go Digital-Only Face New Requirements Publishers also will need to report circulation more frequently

Newsweek might have been the most high-profile magazine to go digital-only, but it's probably not the last. And so the Alliance for Audited Media—as the Audit Bureau of Circulations has renamed…

November 20, 2012, 1:49 PM EST

Next Issue Media CEO Talks 'All-You-Can-Eat' Magazine App 70,000 subs to date for Netflix of magazines

Music lovers have Spotify Premium. TV addicts have Hulu Plus. And movie buffs have Netflix. But what about magazine readers? Next Issue Media—an e-reading venture created more than two years…

October 15, 2012, 9:44 PM EDT

The Adweek 50 These are the people who make the machinery of media, marketing and technology hum

There are many (some might say too many) lists of power players in business, often studded with names from the worlds on which we report: media, advertising, entertainment, technology and…

September 17, 2012, 5:52 AM EDT

Sally Singer Ends Grungy Reign at 'T' Title has struggled to grow ads, despite luxury boom

Two years after leaving Vogue to run the New York Times’ style magazine, T editor in chief Sally Singer's tenure has come to an end. The Times confirmed Singer is planning to…

August 28, 2012, 8:36 PM EDT

Study: Millennials Engage With Magazines Via Social Media But they want something out of it

While many magazines are still struggling to produce revenue from digital platforms, their social media efforts aren’t going to waste—if they have something tangible to offer. According to a new…

August 23, 2012, 1:14 PM EDT

Digital Circ Up, but Still Tiny Magazines still mostly a print-based business

Magazines have doubled their digital circulation in the past year, but publishing remains a mostly ink-on-paper business for the industry. The Audit Bureau of Circulations’ latest magazine report is out, and…

August 7, 2012, 11:27 AM EDT

Meet the 'Glamour' Generation Women's monthly embraces the millennial woman

Founded in 1939, Glamour has long seen its mission as empowering women, with uplifting stories, tips and advice. But if today’s women in their 20s and 30s are more likely to…

August 6, 2012, 9:23 PM EDT

Notes on an Internship A digital nativist tweets from the morgue

Going into an internship, one has these ridiculous ideas of what to expect. Either you’ll be thrown into the depths of hell by Miranda Priestly herself, or you’ll be warmly…

August 1, 2012, 4:00 PM EDT

'Wired,' 'New Yorker,' 'Entertainment Weekly' Top L2's Digital Rankings Study finds tablet efforts growing, mobile lacking

Wired is the most successful magazine brand in the digital space, according to digital marketing think tank L2. Today, L2 released its second annual Digital IQ Index: Magazines study, which ranks the…

July 24, 2012, 2:01 PM EDT

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