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Topic: Live events

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How The New Yorker Festival Has Become a Magnet for Brands Publisher Lisa Hughes talks live events, sponsorships

Since launching 15 years ago, The New Yorker Festival has become the biggest consumer-facing event for its parent company Condé Nast, not to mention one of the buzziest cultural events…

October 6, 2014, 3:23 PM EDT

Innovative Sports and Entertainment Apps Are a Challenge for Event Marketers The live experience has to be just as engaging

We are in the midst of a transformational shift in how fans consume and attend live events. Innovations that provide better interactive experiences outside of venues are clearly outpacing those…

September 8, 2014, 9:37 PM EDT

Horizon Media Teams Up With Ex-Tennis Pros for a Big Sports Sponsor Play Revenue expected to exceed $10 million this year

In producing tennis events, former pros Jim Courier and Jon Venison have built a solid business, with revenue expected to exceed $10 million this year. Courier and Venison have grander…

April 8, 2014, 6:05 AM EDT

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