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Topic: Live events

Live Nation CEO Michael Rapino Discusses Why Rock Stars Are the Best Marketers in the World

These people understand what their fans want

Specs Current gig President, CEO, Live Nation Entertainment Previous gig President, CEO, Clear Channel Music Group Twitter @rapino99 Age 49 How did you get your start in the live entertainment business?  At a very young…

How The New Yorker Festival Has Become a Magnet for Brands

Publisher Lisa Hughes talks live events, sponsorships

Since launching 15 years ago, The New Yorker Festival has become the biggest consumer-facing event for its parent company Condé Nast, not to mention one of the buzziest cultural events…

Innovative Sports and Entertainment Apps Are a Challenge for Event Marketers

The live experience has to be just as engaging

We are in the midst of a transformational shift in how fans consume and attend live events. Innovations that provide better interactive experiences outside of venues are clearly outpacing those…

Horizon Media Teams Up With Ex-Tennis Pros for a Big Sports Sponsor Play

Revenue expected to exceed $10 million this year

In producing tennis events, former pros Jim Courier and Jon Venison have built a solid business, with revenue expected to exceed $10 million this year. Courier and Venison have grander…

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